Statice Disinn Tal-Identità Viżwali Tad-Ditta Statice by Jia Cheng

Statice Disinn Tal-Identità Viżwali Tad-Ditta Statice by Jia Cheng is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Bronż in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

BronżGrafika· 2021

Statice Disinn Tal-Identità Viżwali Tad-Ditta Statice

by Jia Cheng

Client: Statice GmbH

Premju A' Design Award tal-Bronż Winner in Grafika Category

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Colors

The Design

About Statice Disinn Tal-Identità Viżwali Tad-Ditta Statice

Statice hija kumpanija bbażata f'Berlin li toffri soluzzjoni ta' anonimizzazzjoni tad-dejta għall-iżvilupp ta' teknoloġiji konformi mal-privatezza. F'dan il-proġett, disinn dinamiku u kuluri vivaċi wasslu sistema impressjonanti ta 'identità viżwali. Il-konverżjoni taż-żewġ D (data oriġinali għal data sintetika) tikkostitwixxi l-isem tad-ditta S, li jwassal għal karatteristiċi viżwali utli u uniċi. Il-kuluri fl-għajn mhux biss minn statice(Sea lavanders) ukoll kulur jirrifletti direttament l-identità tal-marka u jibni l-fiduċja, jenfasizzaw aktar l-immaġni tal-marka.

The Recognition

About the Premju A' Design Award tal-Bronż

Statice Disinn Tal-Identità Viżwali Tad-Ditta Statice huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Statice Disinn Tal-Identità Viżwali Tad-Ditta Statice ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Statice Disinn Tal-Identità Viżwali Tad-Ditta Statice jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is an overall and systematic visual symbol instead of a simple logo.dynamic and innovative visual language to well communicate the brand concept. The simple and modern graphic design further clarifies and enhances brand identity.
Dimensions & Packaging: The logo is built on the golden section design. Brand fonts have been adjusted in line with the graphic design based on Sofia Pro. Poppins was chosen as the main typeface as it is a very modern and simple font.
Tags: Branding, Dynamic Logo, Visual Identity, Corporate Identity, Brand Communication
Production Technology: The vivid colors of Statice brand are used to provide a strong yet simple design. Gradient, hot stamping and silver printing process make the brand design well transmitted in the different materials.
Design Challenge: Today, privacy is increasingly valued, and presenting privacy protection in the visual language is full of challenges. Not only that, to find the appropriate design language to reflect the connotation of the industry and brand also the challenges to face.
Research: Statice is a company based in Berlin, they offer a data anonymization solution to develop privacy-compliant technologies and solutions for enterprises and their end-users. We carried out preliminary work through market research, similar brand research, questionnaires and workshops
Inspiration: Statice is a privacy-preserving software company based in Berlin. Dynamic design and vivid colors communicated an impressive visual identity system. The conversion of the two "D' (original data to synthetic data) constitutes the brand name "S", which brings a powerful and unique visual feature.
Project Duration: The project started in August 2019 in Berlin, Germany, and finished in January 2020 in Hamburg, Germany.
Operation Flow: It creates a unique visual experience, where it also communicates people to brand concept and story through a modern yet simple corporate identity.