Neon Nights Spazju tal-Organizzatur tal-Fiera Kummerċjali by Hong Kong Trade Development Council

Fidda Avveniment · 2021

Neon Nights Spazju tal-Organizzatur tal-Fiera Kummerċjali

by Hong Kong Trade Development Council

Premju A' Design Award tal-Fidda 2021 in Avveniment
CLIENT: Hong Kong Trade Development Council
Estimated Number of Design Views: 46,998
Verification code B2AAE88DDF · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Neon Nights Spazju tal-Organizzatur tal-Fiera Kummerċjali

Neon Nights huwa disinn ta' avveniment maħluq għal fiera kummerċjali tal-moda f'Hong Kong. Il-kunċett jgħaqqad it-tendenzi attwali tal-kuluri tal-moda mad-dehra tas-sinjali tat-toroq bin-neon retro ta' Hong Kong. Ġew iddisinjati tliet żoni. Installazzjoni ta' merħba tinsab fid-daħla prinċipali tal-post. Id-daħla tas-sala tal-esibizzjoni ngħatat trattament li jaqbel. Ġewwa s-sala, spazju multifunzjonali ta' 300 metru kwadru jospita wirjiet tal-moda, seminars u laqgħat informali. Frejms tal-metall b'disinji maqtugħin, pannelli bil-kulur imdawlin minn wara u sinjali fl-istil tan-neon jiffurmaw id-dehra vibranti.

About the Premju A' Design Award tal-Fidda

Neon Nights Spazju tal-Organizzatur tal-Fiera Kummerċjali huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Neon Nights Spazju tal-Organizzatur tal-Fiera Kummerċjali ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Neon Nights Spazju tal-Organizzatur tal-Fiera Kummerċjali huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Press Kit

Unique Properties: A thematic concept called Neon Nights was used to uplift the image of the 2019 HK Fashion Week from a sourcing fair into a marketing show. Three areas were provided, first a welcome installation at the venue main entrance, then the entry treatment of the exhibition hall. Lastly, inside of the hall a 300m2 multifunctional space dedicated for fashion shows, seminars and informal meetings activities to occurred was built.
Dimensions & Packaging: For the welcome installation (25m2 x 5m high) and main entry treatment, metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets were used as backdrops. Along with LED signages, digital stickers biodegradable carpet and dressed mannequins complete the set. For the multifunctional space (300m2 x 5m high), the same materials and finishes for the first 2 installations were used. The main stage backdrop contained a (2m x 3.5m) LED screen.
Tags: Trade Fair, Hong Kong, Neon Nights, Signboards, Installation, Fashion, Exhibition, HKTDC, Show
Production Technology: All 3 areas, the welcome installation, the hall main entry and multifunctional space were made with metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets. Neon signages made from LED light strip, digital stickers, biodegradable carpet and dressed mannequins complete the set. Inside the hall, a 300m2 multifunctional area, a 2.5m x 5m LED screen with 2 three-tiered wooden seating modules with fabric cushions were added.
Design Challenge: The most challenging part was finding a design concept that could transform the perception of this annual fashion trade fair into a marketing show. After being inspired by the uniqueness of Hong Kong street signboards and vintage shop fronts, a core concept began to develop. With a low budget and short onsite move in period of 3 days, a simple, refreshing and effective approach was required to make the organiser’s area different from previous designs.
Research: Working with the latest fashion trends forecast company, we developed a new concept by depicting elements of Hong Kong famous night time neon signboards that are still visible in old parts of the city. A modernised version was created with the prescribed fashion industry forecast colours. With a limited budget, a simple and vibrant solution was offered to uplift the image of this trade fair. Henceforth, the design concept of Neon Nights came to life.
Inspiration: The Neon Nights concept was inspired by Hong Kong renowned neon signboards. A modernistic interpretation was used to uplift the fair’s image. Adding to this, the latest colours trends of the fashion industry had to be integrated into our design. Bespoke metal frames with die cut patterns reminiscent of vintage shop fronts of Hong Kong interlaced with opaque colored panels and faux neon signs was used to produce a cool and vibrant aesthetic effect.
Project Duration: The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai Hong Kong and the event ran for 4 days starting from the 8th - 11th of July 2019.
Operation Flow: The flow was important, and both the welcome installation and entry treatment was created to visually heighten the visitors first impression of the Neon Night concept. Once inside the hall, the attendees can easily locate and recognise the central multi functional space as it carries through the concept theme. The design work was a transformative contribution in uplifting the overall image of this fashion trade fair.
Patents: Copyrights belong to Hong Kong Trade Development Council, 2019
Image Credits: Hong Kong Trade Development Council