SciFest Los Angeles Sistema ta' Identità tal-Festival by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Ħadid in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.
ĦadidGrafika· 2021
SciFest Los Angeles Sistema ta' Identità tal-Festival
Client: Art Center College of Design
Premju A' Design Award tal-Ħadid Winner in Grafika Category
Verified Award Winner
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About SciFest Los Angeles Sistema ta' Identità tal-Festival
SciFest Los Angeles hija sistema ta' identità maħsuba għal festival ta' films hipotetiku ta' tmint ijiem iddedikat għal films ta' xjenza-fantasija. Il-programm jiġbor films klassiċi ta' xjenza-fantasija mill-1970 sal-2017, li jkopru sotto-ġeneri bħal azzjoni, animazzjoni u misteru. Tipa dimensjonali, ispirata minn xeni ta' erba' dimensjonijiet, isservi bħala l-lingwa viżiva ewlenija fl-applikazzjonijiet kollha. Il-posters jaħdmu bir-realtà awmentata, biex l-udjenza tkun tista' tesplora l-fond tagħhom. L-interfaces tal-app u tal-websajt jużaw grafika kinetika tliet dimensjonijiet.
The Recognition
About the Premju A' Design Award tal-Ħadid
SciFest Los Angeles Sistema ta' Identità tal-Festival huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li SciFest Los Angeles Sistema ta' Identità tal-Festival ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. SciFest Los Angeles Sistema ta' Identità tal-Festival huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
- Tags
- Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
- Production Technology
- Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
- Design Challenge
- To re-design a pre-existing event and create holistic design experience through branding.
- Research
- Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
- Inspiration
- Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
- Project Duration
- The project started in December 2017 but finished in December 2019 in Pasadena.
- Operation Flow
- All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.
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