Hang Seng Bank Interjur ta' Fergħa Bankarja by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Bronż in Disinn ta' Spazji Interjuri u Wirjiet Competition Category.
BronżInterjur· 2021
Hang Seng Bank Interjur ta' Fergħa Bankarja
Client: IMO design
Premju A' Design Award tal-Bronż Winner in Interjur Category
Verified Award Winner
Verify Award Status for #108096The Design
About Hang Seng Bank Interjur ta' Fergħa Bankarja
Hang Seng Bank huwa interjur ta' fergħa bankarja ta' ġenerazzjoni ġdida li jinsab f'Hong Kong. Il-fergħa tkopri 152 metru kwadru u għandha tqassim miftuħ u milqugħ, b'dawl komdu u elementi tal-injam sħan. Karatteristiċi ta' servizz diġitali huma kkombinati mal-interjur, inklużi biljetti elettroniċi, bar ta' servizzi diġitali u bank tas-self-service. Il-klijenti jistgħu jiksbu biljett elettroniku għas-servizzi tal-bank permezz ta' applikazzjoni tal-banking mobbli qabel ma jaslu. Id-disinn għandu l-għan li jnaqqas il-ħin ta' stennija fil-fergħa u li jagħmel is-servizzi bankarji aktar effiċjenti u interattivi.
The Recognition
About the Premju A' Design Award tal-Bronż
Hang Seng Bank Interjur ta' Fergħa Bankarja huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Hang Seng Bank Interjur ta' Fergħa Bankarja ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Hang Seng Bank Interjur ta' Fergħa Bankarja jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
- Dimensions & Packaging
- Total area: 152 meter square.
- Tags
- Bank, bank design, e-banking, Branch design, retail design, New Generation banking
- Production Technology
- To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
- Design Challenge
- The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
- Research
- Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
- Inspiration
- The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
- Project Duration
- The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
- Operation Flow
- This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung - Image Credits
- Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab
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