Fidda Grafika · 2021
Branding Accademia of Perugia Sistema Tad-Ditta U Kampanja
by Paul Robb
- Premju A' Design Award tal-Fidda 2021 in Grafika
- CLIENT: Accademia Di Belle Art Perugia
- Estimated Number of Design Views: 39,349
- Verification code D7D3955E7A · Verify this award
Colors
About Branding Accademia of Perugia Sistema Tad-Ditta U Kampanja
L-Accademia ta 'Perugia, kellha bżonn identità viżiva ġdida biex tirrifletti x-xewqa tal-istituzzjoni li timxi malajr lejn il-futur. S&P ħadem mal-istaff u l-istudenti tal-ABA'i biex jinvolvi dipartimenti u aspetti differenti tal-Akkademja. Disinjaturi # 039; l-isfida kienet li tinħoloq identità u arkitettura tal-marka kinetika unifikata li taw ukoll individwalità lill-korsijiet singoli. Huma ħolqu sistema ta 'identità enerġetika, robusta, u pożittiva li taħdem madwar l-arti differenti tevita l-clichés u konvenzjonijiet tipiċi.
About the Premju A' Design Award tal-Fidda
Branding Accademia of Perugia Sistema Tad-Ditta U Kampanja huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Branding Accademia of Perugia Sistema Tad-Ditta U Kampanja ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Branding Accademia of Perugia Sistema Tad-Ditta U Kampanja huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.
Press Kit
- Unique Properties
- The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
- Dimensions & Packaging
- Online and outdoor campaign
- Tags
- Type, Campaign, Art school
- Production Technology
- The material was both digital and print
- Design Challenge
- The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
- Research
- We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
- Inspiration
- A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
- Project Duration
- June-October, Perugia Italy
- Operation Flow
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- Image Credits
- Paul Robb
