Tongrentang Zhima Health Disinn ta' Interni għall-Bejgħ bl-Imnut by Yong Wong

Tongrentang Zhima Health Disinn ta' Interni għall-Bejgħ bl-Imnut by Yong Wong is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tad-Deheb in Disinn ta' Spazji Interjuri u Wirjiet Competition Category.

DehebInterjur· 2021

Tongrentang Zhima Health Disinn ta' Interni għall-Bejgħ bl-Imnut

by Yong Wong

Client: Beijing Tongrentang Health

Premju A' Design Award tad-Deheb Winner in Interjur Category

20,590
Verified Award Winner
Verify Award Status for #108738

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tongrentang Zhima Health Disinn ta' Interni għall-Bejgħ bl-Imnut

Tongrentang Zhima Health huwa ħanut ta' esperjenza li jinsab f'Beijing. Il-ħanut ikopri 5000 metru kwadru fuq tliet sulari. Supplimenti tad-dieta, ikel nutrittiv u prodotti tal-kura tas-saħħa li jinkludu teknoloġija tas-saħħa huma offruti f'post wieħed. Fl-intern huma applikati żoni kbar ta' materjali kuntrastanti, bħal injam solidu u ram isfar. Mill-pjan terran 'il fuq, huma ppreżentati erba' temi, jiġifieri l-inkjesta, l-ikel, il-konvalexxenza u l-kura. Il-ħanut iservi wkoll bħala spazju soċjali komdu għall-klijenti.

The Recognition

About the Premju A' Design Award tad-Deheb

Tongrentang Zhima Health Disinn ta' Interni għall-Bejgħ bl-Imnut huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Tongrentang Zhima Health Disinn ta' Interni għall-Bejgħ bl-Imnut ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Tongrentang Zhima Health Disinn ta' Interni għall-Bejgħ bl-Imnut joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimensions & Packaging: 5000 square meters, 3 floors
Tags: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Production Technology: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Design Challenge: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Research: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiration: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Project Duration: This project started in May 2019 and finished in December 2019 in Beijing.
Operation Flow: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Team Members: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Image Credits: Beijing Wuxiang Space Architecture Design