LiNing 8th Gen Ħanut Ewlieni by Yingtao Xu

LiNing 8th Gen Ħanut Ewlieni by Yingtao Xu is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Fidda in Disinn ta' Spazji Interjuri u Wirjiet Competition Category.

FiddaInterjur· 2021

LiNing 8th Gen Ħanut Ewlieni

by Yingtao Xu

Client: Li Ning (China) Sports Goods Co., Ltd.

Premju A' Design Award tal-Fidda Winner in Interjur Category

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Colors

The Design

About LiNing 8th Gen Ħanut Ewlieni

LiNing 8th Gen huwa ħanut ewlieni għal marka sportiva, li jkopri 2049 metru kwadru. Id-disinn huwa ispirat mit-trekek tal-ġiri u l-korti tal-basketball. L-entrata turi prodotti tal-ġiri taħt faxex ta' dawl li jbiddlu l-kulur u jixegħlu skont ir-ritmu. Skrin LED fiċ-ċentru jfakkar l-iskrins li jinsabu fuq il-korti tal-basketball u jinkwadra l-wirja tal-basketball. Il-wċuħ ta' ġewwa jużaw siment sempliċi, filwaqt li l-ixkafef huma magħmula mill-metall u l-azzar inossidabbli b'kisi ta' tekstura tal-fibra tal-karbonju. L-ixkafef jistgħu jinżarmaw u jiġu rriċiklati biex jitnaqqas l-iskart. L-oġġetti huma miġbura f'żoni tematiċi ċari.

The Recognition

About the Premju A' Design Award tal-Fidda

LiNing 8th Gen Ħanut Ewlieni huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li LiNing 8th Gen Ħanut Ewlieni ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. LiNing 8th Gen Ħanut Ewlieni huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
Dimensions & Packaging: The store's area is 2049 sqm.
Tags: Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
Production Technology: The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
Design Challenge: The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
Research: The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
Inspiration: In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
Project Duration: The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
Operation Flow: The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
Team Members: Designer: Xu Yingtao
Designer: Yu Danfeng
Image Credits: Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.