La Pause Parisienne Identità Viżwali by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Ħadid in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.
ĦadidGrafika· 2021
La Pause Parisienne Identità Viżwali
Client: Made for you
Premju A' Design Award tal-Ħadid Winner in Grafika Category
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The Design
About La Pause Parisienne Identità Viżwali
La Pause Parisienne hija identità viżwali maħluqa għal spazju ta' avveniment li jgħum f'Pariġi. L-ittri tal-isem huma ffurmati bħala weraq tas-siġar, u tipografija serif b'forom ta' weraq mgħawġin tagħti karattru elegant u ħelu. L-ittra U tinqara bħala simbolu ta' pawża u bħala spazju vojt fi ħdan il-kelma, imdawra b'kuruna ta' weraq. Ħxejjex u stampi ta' pjanti jdawru l-logo biex isaħħu l-preżenza tan-natura. L-identità taqbel mad-dekorazzjoni floreali tal-post irrinovat ta' 460 metru kwadru, li jospita laqgħat u avvenimenti kemm binhar kif ukoll billejl.
The Recognition
About the Premju A' Design Award tal-Ħadid
La Pause Parisienne Identità Viżwali huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li La Pause Parisienne Identità Viżwali ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. La Pause Parisienne Identità Viżwali huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The letters are designed in the form of tree leaves. The U is a symbol of taking a break as well as an empty space within the letters. It is also used as a symbol that offers meaning and is surrounded by a crown of leaves. To reinforce the presence of nature, the logo is surrounded by greenery and images of plants.
- Dimensions & Packaging
- Menu: 210 mm x 297 mm
- Tags
- nature, leaves, pause, restaurant, graphic design
- Production Technology
- Menu
- Design Challenge
- The change of name of the restaurant and the creation of a graphic universe adapted to an existing floral decoration.
- Research
- It was necessary to be inspired by nature and elements present on the lean to achieve this new identity. Renovated in 2019, the former restaurant Le Quai leaves in its place a 460 m2 space for meetings and events and strives to create a breath of fresh air to event coordinators. Redesigned as a green oasis in the heart of Paris, the floating event space creates a nature-like atmosphere during all four seasons and is available during the day as well as at night.
- Inspiration
- The logo is inspired both by nature and by the idea of taking a break. The U of the name is directly inspired by the pause symbol.
- Project Duration
- The project started in April 2019 and finished in June 2019.
- Operation Flow
- It was important that the graphic universe represented the already existing decoration of the barge in order to offer a complete experience of escape for the customer.
- Patents
- Copyright Made for you
- Team Members
- Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa - Image Credits
- Illustrator: Anna Cesa
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