Chinese Zodiac Tipografija by Mengyu Cao

Chinese Zodiac Tipografija by Mengyu Cao is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Ħadid in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

ĦadidGrafika· 2021

Chinese Zodiac Tipografija

by Mengyu Cao

Client: YiQi Hanzi

Premju A' Design Award tal-Ħadid Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Chinese Zodiac Tipografija

It-tipografija taż-Żodijaku Ċiniża tinkludi 12-il karattru. Far, Ox, Tiger, Fenek, Dragun, Serp, Żiemel, Mogħoż, Xadina, Serduk, Kelb, Majjal. Tgħaqqad il-kaligrafija Ċiniża u t-tpinġija tal-akwarell tradizzjonali Ċiniża. Bil-ħsieb tad-disinn, tkisser il-forom oriġinali tal-kaligrafija u żżid tpinġijiet kreattivi magħha b'mod armonjuż biex turi t-tifsira ta 'kull karattru fih innifsu. Il-karattri Ċiniżi dejjem jidhru bħal tpinġijiet ikkumplikati għal nies li ma jafux iċ-Ċiniż. L-iskop ta’ dan il-proġett huwa li l-karattri Ċiniżi jinftiehmu minn kulħadd biex ixerrdu l-kultura Ċiniża.

The Recognition

About the Premju A' Design Award tal-Ħadid

Chinese Zodiac Tipografija huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Chinese Zodiac Tipografija ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Chinese Zodiac Tipografija huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese Zodiac project combines Chinese calligraphy and watercolor drawing to present each character with its meaning. With design thinking, it breaks the traditional Chinese calligraphy forms and adds creative drawings to it harmoniously to show the meaning of each character. Chinese characters always look like complicated drawings to people who don't know Chinese.This project is aimed to make it understandable to everyone to spread Chinese culture.
The 12 Chinese zodiac includes Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, Pig.
Dimensions & Packaging: This typography set can be used as culture posters as I shown with the images.
Tags: graphic design, Typography, creative drawing, Chinese Zodiac, Chinese culture, calligraphy, watercolor drawing, poster, posters
Production Technology: Chinese traditional calligraphy, Chinese traditional watercolor drawing
Design Challenge: Ideation is the hardest part of this project. How to merge animals form into the characters harmoniously that makes the most sense. It shouldn't break the traditional beauty of Chinese calligraphy. And it should enhance the beauty to show the meaning of the character in a fun way.
Research: Researched on Chinese calligraphy form of beatuy, Chinese traditional watercolor techniques, and culture behind Chinese Zodiac.
Inspiration: At the beginning of my design journey, I learned a lot of Chinese traditional culture. I was taught to have the mission to deliver valuable Chinese traditional cultures to the modern world, to enhance and spread it to the nation and the world.

I also found out there were not many creative creations around Chinese calligraphy compare to English lettering. I want to use my ability to design and drawing to explore more possibilities of the traditional assets, Chinese characters.
Project Duration: This project started in January 2020 in San Francisco and finished in August.
Operation Flow: This typography set can be used as physical or digital posters to promote Chinese culture. People can understand the meaning of each Chinese character when seeing the typography only without reading the description.
Team Members: Mengyu Cao