Dragon Alley Disinn tal-Identità tal-Marka minn Tian Liu and Jiayi Chen

Id-disinn Dragon Alley Disinn tal-Identità tal-Marka minn Tian Liu and Jiayi Chen huwa rebbieħ stmat ħafna tal-prestiġjuż 2021 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

BronżGrafika· 2021

Dragon Alley Disinn tal-Identità tal-Marka

minn Tian Liu and Jiayi Chen

Klijent: Evil Design Studio

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Grafika

9,026

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #111593

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Dragon Alley Disinn tal-Identità tal-Marka

Dragon Alley huwa disinn tal-identità tal-marka maħluq għal restorant tal-hot pot u kamra tat-tè maġenbu. L-identità hija mibnija fuq l-idea tad-dualiżmu meħud mill-mitoloġija Ċiniża. L-identità tar-restorant tesprimi r-rilaxx permezz ta' motiv ta' qsim tar-ragħad, sfond iswed tal-linka u forom tal-ittri qawwija. L-identità tal-kamra tat-tè tesprimi t-trażżin permezz ta' motiv ta' sħaba mifruqa, tonalità naturali tal-karta u forom aktar ħelwin. Aċċenti tad-deheb gradwali jgħaqqdu ż-żewġ identitajiet flimkien. L-applikazzjonijiet jinkludu kards tan-negozju, menus, posters, ippakkjar u fuħħar tal-mejda.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Dragon Alley Disinn tal-Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Dragon Alley Disinn tal-Identità tal-Marka ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Dragon Alley Disinn tal-Identità tal-Marka jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Based on the brand attributes of the spirit of dualism and Chinese mythology, we use it in the entire brand design process. In terms of font identification, it conveys such feelings at intercross and interlard to each other mutually. In terms of design elements, the main elements are "Crack of Thunder"in Dragon Alley and "Burst Through Clouds" in Dragon Alley Inner, the former is vigorous, while the latter is gentle. In terms of color, ink color is used as the main background color in Dragon Alley, while natural paper color as the main background color in Dragon Alley Inner, with gradual change of gold as the element.
Dimensjonijiet u Ippakkjar: Business card:99mm*50mm,
Bag:293mm*136mm,
Folder:480mm*310mm,
Menu:136mm*293mm,
Menu cover:250mm*140mm,
Poster:A2,
Dinner plate:diameter: 200mm,
Self-heating hot pot: 35mm*30mm*25mm,
Tea Caddy:105mm*105mm*150mm,
Oil tank:diameter 40mm*50mm,
Scarf:300mm*300mm
Tikketti: VIS, Branding, Visual Communication, Type Design, Graphic Design, Chinese mythology, Dragon, Hot pot, Tea
Teknoloġija tal-Produzzjoni: In terms of design, the software we mainly use are Adobe Illustrator, Photoshop, After Effect and Cinema 4D.

Further more, in the later material production, it uses stamping technology, gravure printing technology, spot color printing and so on, in order to present the brand vision perfectly. In addition, there needs to be special requirements for its printing materials.
Sfida tad-Disinn: During the project. We have studied the various historical periods of China from ancient times to modern times. How to convert Chinese mythological information into usable font design, Graphic design and pattern design are the most important issues.

At the same time, how to balance the contradictory and fusion relationship between Dragon Alley and Dragon Alley Inner is also our main task.
Finally, how to integrate the concept of dragon throughout the brand design is also a problem we need to solve.
Riċerka: First of all, for a new brand, we need to let it have a complete brand story and a deep brand spirit. For business purposes, we need to make consumers recognize the brand, and based on brand value, we need our designers to create meaningful brand content. We have created a complete mythological worldview for Dragon Alley and Dragon Alley Inner, so that the brand has complete story content and visual symbols from beginning to end.

Relying on this complete set of brand visual system and story system, the brand can have a unified way of communication in terms of visual perception, operation and marketing.
Ispirazzjoni: We received the project that needed to make the brand design of Dragon Alley Hot Pot and Dragon Alley Inner Tea Room for our client. Dragon Alley has main feature of lively hot pot restaurant, and on the contrary, Dragon Alley Inner corresponds to people's leisure tea time after meals. Chinese living alleys have two special attributes of street life. Based on the spatial differences between the two, the project design seeks to create a sense of contradiction and integration of balance, namely dualism. Emotionally, Dragon Alley represents release, while Dragon Alley Inner immersed in restraint.
Tul tal-Proġett: The project began in 2019 in Milan, the overall visual design at the end of May 2020, and the project eventually landed in Chengdu China.
Fluss tal-Operazzjoni: The project aims to make a different experience in the Dragon Alley Restaurant by unique brand visual design.
Membri tat-Tim: Designer: Tian Liu, Jiayi Chen, Aowen Zhou, Fan Xiao
Krediti tal-Immaġni: Image#1: Designer Jiayi Chen, 2019,
Image#2: Designer Liu Tian, 2019.