Who's That Eating Ktieb Illustrat Pop-Up by Keitaro Sugihara

Who's That Eating Ktieb Illustrat Pop-Up by Keitaro Sugihara is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tad-Deheb in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

DehebGrafika· 2021

Who's That Eating Ktieb Illustrat Pop-Up

by Keitaro Sugihara

Client: Keitaro Sugihara

Premju A' Design Award tad-Deheb Winner in Grafika Category

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Colors

The Design

About Who's That Eating Ktieb Illustrat Pop-Up

Dan il-ktieb interattiv pop-up isegwi seba' annimali waqt li jgawdu l-ikel favorit tagħhom, kull wieħed b'fold pop-up 3D li juri l-istil distintiv ta' kif jieklu. Kull pop-up ġie ddisinjat b'paġna waħda maqtugħa, u paġna ta' appoġġ li turi l-ġewwa ta' kull ħalq u żżid integrità strutturali. Dan id-disinn sempliċi, flimkien ma' illustrazzjonijiet ta' kollage tal-karta, iġib ħajja lil kull annimal. It-test jinkludi ħsejjes tal-ikel permezz ta' onomatopeja Ġappuniża, li jinkoraġġixxi lill-qarrej biex jiftaħ u jagħlaq il-paġni hekk kif l-annimali jieklu.

The Recognition

About the Premju A' Design Award tad-Deheb

Who's That Eating Ktieb Illustrat Pop-Up huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Who's That Eating Ktieb Illustrat Pop-Up ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Who's That Eating Ktieb Illustrat Pop-Up joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This interactive pop-up book features seven different animals enjoying a snack, each with their own unique 3D pop up fold showcasing their eating style. Each pop up was designed with just a single page cut out. This simple design, combined with paper collage illustrations, brings life to each animal as they jump out from the page. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.
Dimensions & Packaging: 180 mm x 195 mm x 25 mm
Tags: Picturebook, Childrenbook, Popupbook, Bookdesign, graphicdesign,
Production Technology: Traditionally, pop up books are created by pasting folded paper onto a bound page. With a younger audience in mind, I closely considered book durability in my design process. I challenged myself to design each pop up using a single cut and folded page, laminated against a printed backing page that reveals the inside of each mouth. If the page happens to tear, this design makes it easy to repair.

Each illustration was hand collaged with various materials and papers to create my own textures and colors.
Design Challenge: The biggest challenge in this project was to design seven distinct pop ups that accurately depict each animal’s unique eating motion.
Research: For research, I looked at several pop up books for inspiration. I was curious about their approaches to book production and storytelling. I found that there are many complex pop up books right now, and I wanted to counter that by making something simple and durable, yet effective and interesting.

Prototypes were tested by a dedicated quality control specialist, my young son Ito.
Inspiration: After experimenting with paper to make a simple pop up, I found that the pop up moved as I opened and closed the folded paper. This motion reminded me of an animal eating, which inspired me to create a picture book.
Project Duration: The project started in December 2014 in Tokyo and finished in December 2019 in Tokyo. Published in May 2020.
Operation Flow: For each spread, the reader is greeted with a different snack and an animal's hand. Who's that eating? To reveal the animal pop up, the page is extended out from the center. The alternative was to flip to a new page, but I aimed to keep each prompt contained. This design ensures a smooth flow from question to answer.
Team Members: Publisher : TOKYO SHOTEN Ltd.