Meet Rebrand Branding by Mengchao Wu, Hao Li and Sijia Zhang

Meet Rebrand Branding by Mengchao Wu, Hao Li and Sijia Zhang is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Fidda in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

FiddaGrafika· 2021

Meet Rebrand Branding

by Mengchao Wu, Hao Li and Sijia Zhang

Client: Meet

Premju A' Design Award tal-Fidda Winner in Grafika Category

40,607

Verified Award Winner

Verify Award Status for #115712

View at A' Design Award Press Release Award Badge

Colors

The Design

About Meet Rebrand Branding

Meet huwa restorant Korean barbecue mmirat lejn iż-żgħażagħ. L-inkarigu tal-klijent għal Mengchao, Hao u Sijia huwa li joħloq direzzjoni tal-arti u identità viżwali biex jesprimi l-immaġni vivaċi tal-marka u jippromwovi d-diversi laħmijiet. Il-forom tal-laħam fuq il-grill jippreżentaw ġeometriji b'mod naturali. Din l-idea twassalhom għat-tragward tal-kunċett, li jgħaqqad laħam, frott tal-baħar u ħxejjex differenti b'ġeometriji speċifikati. Diversi kombinazzjonijiet ta 'forom u mudelli jagħtu lill-ġeometriji touch finali jilgħab u sħun.

The Recognition

About the Premju A' Design Award tal-Fidda

Meet Rebrand Branding huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Meet Rebrand Branding ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Meet Rebrand Branding huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meet is a Korean barbecue restaurant targeting young people. Our commission is to create an art direction and visual identity to express the vivid brand image and promote the various meats.
Dimensions & Packaging: Business card: 88.9mm by 50.8mm
Punch card: 20mm by 260mm
Menu:215.9mm by 289.56mm; 107.95mm by 289.56nn
Various sticker sizes
Tags: Branding, Graphic Design, Visual Identity, BBQ, Food
Production Technology: Adobe suite, Video Production, Printing, Package Design
Design Challenge: How to turn the strong emotional/physical feeling we get from bbq into a consistent but flexible visual language.
Research: Our research included 3 parts

1. Communications with the client.

2. Feeling research. we ate a lot of bbq(lol) to immerse ourselves in the emotion which bbq can directly convey. Moodboard is the result of this part. in the moodboard.

3. visual research.
Inspiration: The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads us to the milestone of our concept, connecting different meats, seafoods and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. We also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.
Project Duration: 3 mouths
Executed in NYC and shanghai
Operation Flow: This project started with a conversation with the client. Through the conversation, we find out the ethos of the brand. Through further conversation and research, we gathered more information about the tone and language of Meet. Base on that, we developed the look and feel for Meet. Then, we apply this visual language to applications around this brand.
Team Members: Mengchao Wu
Hao Li
Sijia Zhang
Image Credits: Art Direction: Formoj
Graphic Design: Mengchao Wu & Hao Li & Sijia Zhang
Animation: Hao Li