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J1M5 Boutique Disinn Intern ta' Butik by Various Associates

J1M5 Boutique Disinn Intern ta' Butik by Various Associates is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Bronż in Disinn ta' Spazji Interjuri u Wirjiet Competition Category.


BronżInterjur· 2021

J1M5 Boutique Disinn Intern ta' Butik

by Various Associates

Client: Various Associates

Premju A' Design Award tal-Bronż Winner in Interjur Category

Colors

The Design

About J1M5 Boutique Disinn Intern ta' Butik

J1M5 Boutique huwa l-intern ta' ħanut tal-moda b'ħafna marki ta' 266 metru kwadru fi Qingdao, iċ-Ċina. Il-valiġġa hija l-kunċett gwida tad-disinn. Il-armarji jduru 360 grad fil-livell orizzontali u jistgħu jinfetħu u jingħalqu liberament, sabiex kull unità tista' taġixxi bħala kolonna, ganċ tal-ħwejjeġ, gwardarobba, kamra tal-provi jew tieqa tal-wiri. Meta l-armarji jiġu mċaqilqa, il-lay-out u r-rotot tal-catwalk jinbidlu, u dan jeħles spazju fuq l-art għal avvenimenti pop-up u konferenzi stampa żgħar. Is-saqaf huwa magħmul minn mikro-siment u azzar inossidabbli u jaħbi l-binarji li jimxu, id-dawl u l-arja kkundizzjonata.

The Recognition

About the Premju A' Design Award tal-Bronż

J1M5 Boutique Disinn Intern ta' Butik huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li J1M5 Boutique Disinn Intern ta' Butik ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. J1M5 Boutique Disinn Intern ta' Butik jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The designers conceived J1M5 Boutique by taking "suitcase" as the design concept. The team combined the movable, flexible features of suitcase with the origin of multi-brand boutique, and at the same time took full account of spatial layout, circulation, colour palette and experiences, thereby working out unique spatial languages that blend logic with artistry.
Dimensions & Packaging
1. The cabinet can rotate 360 degrees at horizontal level.
2. The cabinet satisfies needs of multipul functions, including flexible brand display, flexible cloth rails, flexible fitting room mirrors and fitting rooms.
3. The ceiling hides complex systems behind, including cabinet moving tracks, spot lighting and air conditioning systems.
4. The lighting design shows a combination of ceiling light board and PC frosted materials.
And the area of project is: 266 square meter.
Tags
buyer shop, suitcase, reflections, fashion trends, changeable space, aesthetics, flexibility, fun
Production Technology
1. The cabinets are capable of rotating 360 degrees at horizontal level and being opened and closed casually. It has flexible cloth rails and fitting room mirror to form a multi-functional fitting room, which is made of livid wood materials.
2. The ceiling integrates with complex systems, including cabinet moving tracks, spot lighting and air conditioning systems. The ceiling is made from micro cement and stainless steel.
3. The lighting design shows a combination of ceiling light board and PC frosted materials.
Design Challenge
The ceiling is characterized by a sense of order and an structural aesthetic. It hides complex systems behind, including lighting, fire prevention system, and cabinet moving tracks, which are coordinated and integrated into a whole.
Research
Cabinets are made capable of rotating 360 degrees at horizontal level. Therefore, adjustment of a single structure will lead to the change of the entire space. Each combination of structures is a new presentation of functions and visual effects.
Inspiration
Based on the prototype of a single suitcase, various ways of use were worked out to satisfy different functions. It can be a column, a rail, a wardrobe, a fitting room, or even a display window.
This is a space with changeable structures. It can be either empty or full of columns. Various Associates broke the conventional imagination of all kinds of stores, and created a distinctive retail space for J1M5 based on functional demands and subversive design approaches.
Project Duration
The project started in April 2020 and finished in October 2020 in Qingdao, China.
Operation Flow
The position of columns can be adjusted to generate different catwalk routes and spatial patterns, so as to meet varying demands for catwalk shows. Columns are moved to two sides and combined as a matrix. In this way, the usable area of the space is maximized to serve a wide spectrum of events, such as pop-ups and small-scale press conferences of brands. All other functional areas in the store are distinctive and cater for daily shooting needs.
Team Members
Lead Designers: Dongzi Yang
Lead Designers: Qianyi Lin
Design Team: Bo Huang
Design Team: Meiyu Jiang
Image Credits
photo by: Feng Shao

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