BFC Super Experience Center Funzjoni Primarja: Disinn tal-Interjur ta' Showroom by Gustaf Kan is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Fidda in Disinn ta' Spazji Interjuri u Wirjiet Competition Category.
FiddaInterjur· 2021
BFC Super Experience Center Funzjoni Primarja: Disinn tal-Interjur ta' Showroom
by Gustaf Kan
Client: Forte Group Wuhan Company
Premju A' Design Award tal-Fidda Winner in Interjur Category
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- Verified Award Winner
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The Design
About BFC Super Experience Center Funzjoni Primarja: Disinn tal-Interjur ta' Showroom
BFC Super Experience Center huwa showroom tal-bejgħ u interjur tal-bejgħ bl-imnut f'Wuhan, iċ-Ċina. L-ispazju jkopri 4,380 metru kwadru fuq tliet sulari. Teatru b'atriju b'volumi miftuħa u galleriji li jgħaqqdu jifforma l-qalba tat-tqassim. L-uċuħ huma mibnija permezz ta' tiwi u frammentazzjoni, bl-użu ta' ħġieġ, mirja, pjanċi tal-metall b'finitura ta' mera, xibka tal-metall u skrins LED. Il-midja diġitali, l-installazzjonijiet interattivi u d-dawl jiggwidaw lill-viżitaturi tul ir-rotta taċ-ċirkolazzjoni. L-interjur jippreżenta l-kontenut tal-istil ta' ħajja l-ewwel u l-bejgħ tal-proprjetà immobbli t-tieni.
The Recognition
About the Premju A' Design Award tal-Fidda
BFC Super Experience Center Funzjoni Primarja: Disinn tal-Interjur ta' Showroom huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li BFC Super Experience Center Funzjoni Primarja: Disinn tal-Interjur ta' Showroom ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. BFC Super Experience Center Funzjoni Primarja: Disinn tal-Interjur ta' Showroom huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is created to be an innovative & immersive space for our client reflecting their corporate vision of "Exploring Forte: a way of seeing the world". It's a real estate sale house and a revolutionary retail space emphasizing visitor experience and immersion through curation, content-oriented design and digital media. The contents relate to dream lifestyle, bringing versatility and diversity to the space and turning it into a lifestyle vending machine - lifestyle first, real estate sale next.
- Dimensions & Packaging
- Area: 4,380 m2
Floors: 3 - Tags
- Sale house, super experience and connectivity center, immersive space, retail space, commercial space, digital technology, atrium style, interactive, LED, metal mesh, modern,
- Production Technology
- Surface and multi-folding design techniques.
Surfaces are constructed by means of folding, fragmentation, multiple angles, real LED screens and numerous materials (glass, mirrors, mirror finish metal plates, and 50% transparency mirrors).
Glass(mirror): transparent, present vs. absent; literal vs. physical.
Metal mesh / boundary for different spaces as well as the semi-penetration partition by their 50% penetration rate.
Metal mesh + glass(mirror)
Metal plates
LED Screen - Design Challenge
- Professional deepening, effective management, communication and coordination, mock-up control.
In the process of project management, we insisted on implementing 1:1 mock-up between the designer and the supervising construction party.
Various material professional support manufacturers spread all over China, such as a dense and solid network, working together with OFA to create a high-end quality technical benchmark. - Research
- We have kept Paying attention to the business behavior in modern life and always use the "5 C" perspectives as a starting point for planning.
The curatorial theme, based on the company's tremendous global resources, aims to create greater economic values for the business ventures of Wuhan BFC (financial center) by presenting their corporate visions: to provide their customers with products and services that build a life of good health, happiness and wealth. A variety of digital technologies are employed to create this magical, theatrical space that offers fully immersive experience. They include well-planned circulation supported by dynamic LED images, interactive digital media, a multimedia IP experience hall, and dynamic, artistic lighting installations.
Having the point of view like a magazine, changing like a gallery, and selling like a store sum up the ideas and philosophy behind this new retail space. - Inspiration
- In today's digital urban life, large amounts of information are obtained through digital technology. Therefore, we focus on this characteristic and create a brand new look - and atrium-style theater space characterized by its majestic open spaces and connectivity galleries. Digital technologies are employed to create this magical, theatrical space that offers fully immersive experience.
- Project Duration
- This project started in April 2018 in Wuhan city, China and open in August 2020.
- Operation Flow
- emphasizes visitor experience and immersion through curating techniques, content-oriented design, and digital technology. The contents relate directly to dream lifestyles, bringing versatility andThis project is a super experience and connectivity center offering extraordinary visitor experience while doubling as a retail space by appealing to dream lifestyles and a revolutionary retail space that emphasizes visitor experience and immersion through curating techniques, content-oriented design, and digital technology. The contents relate directly to dream lifestyles, bringing versatility and diversity to the space and turning it into, figuratively speaking, a lifestyle vending machine.
- Team Members
- Chief designer:Gustaf Kan
Designer:Jimmy Yung
Designer:Walter Chang
Designer:Jun Wang
Lighting consultant:Sherry Yang
Project manager:Henry Hang - Image Credits
- Photographer Boris Shiu
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