Self Help Graphics and Art Identità tal-Marka by David Jimenez

Self Help Graphics and Art Identità tal-Marka by David Jimenez is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Bronż in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

BronżGrafika· 2021

Self Help Graphics and Art Identità tal-Marka

by David Jimenez

Client: David Jimenez

Premju A' Design Award tal-Bronż Winner in Grafika Category

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Colors

The Design

About Self Help Graphics and Art Identità tal-Marka

Self Help Graphics and Art huwa proġett ta' ribranding għal ċentru tal-arti komunitarju fil-Lvant ta' Los Angeles. L-identità l-ġdida tirrifletti l-valur, il-missjoni, u l-istorja taċ-ċentru, li nibet mill-identità kulturali u l-għoti tas-setgħa politika lill-artisti Chicana, Chicano, u Latinx. L-istruttura tal-grilja tal-ġeroglifiċi Aztek u Maya ispirat tipa tal-ittri tal-wiri u logotip apposta. Il-logotip ġie maqtugħ bil-laser fuq l-injam MDF u stampat b'letterpress biex tinżied it-teksxura. Il-posters ġew stampati bil-metodu tal-screen printing biex jonoraw l-istorja tal-istampar taċ-ċentru.

The Recognition

About the Premju A' Design Award tal-Bronż

Self Help Graphics and Art Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Self Help Graphics and Art Identità tal-Marka ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Self Help Graphics and Art Identità tal-Marka jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to provide Self Help Graphics & Art with an identity that embraces the community arts center’s value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist.
Dimensions & Packaging: Poster size 28"x 40" inches
Newspaper booklet 11.378" x 14.9606" inches.
Screen printed, laser cut and letterpress.
Tags: Grid, Geometric, Typeface, Typographic
Production Technology: The custom logotype and typeface was laser cut on mdf wood and letterpress to achieve texture. All poster were screen printed on 28"x 40" inch Rives BFK printmaking paper.
Design Challenge: Self Help Graphics and Art is a community arts center located in East Los Angeles. Formed during the cultural renaissance that accompanied the Chicano Movement, Self Help promotes socially engaging art with a conscience to service the Chicana/o and Latinx community and diverse audiences through artistic freedom and cultural affirmation.
The creative challenge was developing a new identity that also appeals to a more diverse and contemporary audience and communicates the heritage of Self Help Graphics & Art.
Research: Research the history of Self Help Graphics & Art through books and visiting the facility. Went through rounds of explorations and revisions. Book credit- Self Help Graphics and Art: Art in the heart of East Los Angeles by Colin Gunckel.
Inspiration: Inspired by the grid used in the Aztec and Mayan hieroglyphs, the custom display font helps celebrate and revitalize its brand identity to reflect its history. The final logotype and typeface was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics & Art printmaking history.
Project Duration: Project started in April 2018 in Los Angeles, Ca and finished in Dec, 2018.
Team Members: David Jimenez