Timing Sauce Funzjoni Primarja: Ibbrendjar by Wai Ching Chan

Timing Sauce Funzjoni Primarja: Ibbrendjar by Wai Ching Chan is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Ħadid in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

ĦadidGrafika· 2022

Timing Sauce Funzjoni Primarja: Ibbrendjar

by Wai Ching Chan

Client: Timing Sauce

Premju A' Design Award tal-Ħadid Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #118426

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Colors

The Design

About Timing Sauce Funzjoni Primarja: Ibbrendjar

Test tal-Ktieb: Timing Sauce huwa proġett ta' bbrendjar maħluq għal produttur ta' zlazi. Ix-xogħol jinkludi isem ġdid tal-marka, logo, ippakkjar u materjal tal-bejgħ. L-isem preċedenti kien jirreferi għall-għaġin, li ma kienx jaqbel mal-prodotti mibjugħa, għalhekk intgħażel isem ġdid. Il-logo juża forom astratti li jissuġġerixxu zalza u wiċċ jitbissem. Ir-riċerka dwar il-kuluri ggwidat il-paletta, u ġew ittestjati diversi kombinazzjonijiet ta' kuluri biex jgħaddu sens ta' ferħ u aptit. It-tikketti huma stampati fuq PVC lostru u reżistenti għall-ilma, u huma magħmula fi tliet daqsijiet għal fliexken ta' 120, 150 u 180 millilitru.

The Recognition

About the Premju A' Design Award tal-Ħadid

Timing Sauce Funzjoni Primarja: Ibbrendjar huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Timing Sauce Funzjoni Primarja: Ibbrendjar ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Timing Sauce Funzjoni Primarja: Ibbrendjar huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.

The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique.
Dimensions & Packaging: Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm
Tags: Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
Production Technology: Label Material: PVC gloss label waterproof
Design Challenge: In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
Research: They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
Inspiration: In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
Project Duration: Hong Kong