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Save Calendar Illustrazzjoni ta' Kalendarju by Mengjia Li

Save Calendar Illustrazzjoni ta' Kalendarju by Mengjia Li is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Fidda in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.


FiddaGrafika· 2021

Save Calendar Illustrazzjoni ta' Kalendarju

by Mengjia Li

Client: Northeastern University

Premju A' Design Award tal-Fidda Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Save Calendar Illustrazzjoni ta' Kalendarju

Save Calendar hija serje ta' illustrazzjonijiet maħluqa għal kalendarju bit-tema tal-iffrankar tal-ikel. L-illustrazzjonijiet juru għalqa ta' razzett matul l-erba' staġuni tar-rebbiegħa, is-sajf, il-ħarifa u x-xitwa. Il-kuluri jinbidlu ma' kull staġun, u għalhekk l-erba' perjodi jkunu faċli biex tagħżilhom minn xulxin. Kompożizzjoni simetrika fi stil Ċiniż tagħti lill-immaġini dehra moderna. L-informazzjoni dwar ix-xahar u l-istaġun titqiegħed fil-parti ta' fuq ta' kull folja. It-tpinġijiet saru b'softwer tal-kompjuter u ġew stampati fuq 800 b'800 millimetru. Is-serje turi x-xogħol iebes tal-bdiewa u tfakkar lin-nies biex jagħtu valur lill-ikel.

The Recognition

About the Premju A' Design Award tal-Fidda

Save Calendar Illustrazzjoni ta' Kalendarju huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Save Calendar Illustrazzjoni ta' Kalendarju ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Save Calendar Illustrazzjoni ta' Kalendarju huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
By showing the changes of the four seasons in the field, combining the field scenery with the calendar modeling, exploring the Chinese fashion and charm, thus creating illustration design works with modern design flavor and national characteristics.
Dimensions & Packaging
Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 1800mm (W), 300dpi, cmyk.
Tags
Economy, field, seasons change, illustration design, Chinese style
Production Technology
Draw a series of illustrations and expressions by computer software. It is produced by high-level printing and manufacturing technology to show the details of beautiful and exquisite illustrations.
Design Challenge
The difficulty lies in accurately grasping the characteristics of the four seasons in the field, combining the scenery of the four seasons with the color change, and accurately distinguishing the four seasons by color, so as to shape the modern aesthetic feeling.
Research
Starting from the four seasons of the field, it is depicted by the expression technique of national tide style. Taking the changes of the fields in spring, summer, autumn and winter as the breakthrough point, the gifts of the fields to people are reflected through the pictures. The month and season information is added at the top of the screen to further highlight the theme of frugal calendar and remind people to cherish food.
Inspiration
It is the traditional virtue of the Chinese nation to practise economy and oppose waste. However, with the development of the era of consumer economy, waste phenomena emerge one after another. Starting from saving food, this set of works reflects the hard work of farmers by showing the four seasons of the field, so as to awaken people's gratitude for food.
Project Duration
In Shenyang, a major agricultural product producing province, in 2020 .
Operation Flow
This design takes the changes of the four seasons of the field as the breakthrough point to create a series of illustrations. The symmetrical composition with strong Chinese flavor enhances the visual impact of the picture and attracts people's aesthetic interest with high aesthetic effect.
Team Members
Art Director: Huo Kai, designer: Li Mengjia
Image Credits
Image #1 : Li Mengjia, 2020
Image #2 : Li Mengjia, 2020
Image #3 : Li Mengjia, 2020
Image #4 : Li Mengjia, 2020
Image #5 : Li Mengjia, 2020

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