Let Parents Stay Tipa tat-Tipografija by Yu Chen

Let Parents Stay Tipa tat-Tipografija by Yu Chen is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Bronż in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

BronżGrafika· 2021

Let Parents Stay Tipa tat-Tipografija

by Yu Chen

Client: Hubei University of Technology

Premju A' Design Award tal-Bronż Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #119882

View at A' Design Award Press Release Award Badge

Colors

The Design

About Let Parents Stay Tipa tat-Tipografija

It-test tal-ktieb: Let Parents Stay hija tipa tat-tipografija bbażata fuq ir-Rakkmu tradizzjonali Han, maħluqa biex tappoġġja raħal fqir. Ir-raħal Jinling huwa d-dar ta' aktar minn elfejn tifel u tifla mħollija warajhom minn ġenituri li jaħdmu 'l bogħod, u ħafna residenti huma esperti fir-Rakkmu Han. Il-prodotti tar-rakkmu lokali kienu jinbiegħu ħażin għax id-disinji kienu tbiddlu ftit ħafna matul mitt sena. L-elementi klassiċi tar-rakkmu ġew astratti u rikostruwiti f'forom ta' ittri moderni, li r-rakkmara lokali jarrakmaw bl-idejn. L-għan huwa li jinħoloq dħul u li s-sengħa tiġi trażmessa permezz ta' lingwaġġ viżiv modern.

The Recognition

About the Premju A' Design Award tal-Bronż

Let Parents Stay Tipa tat-Tipografija huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Let Parents Stay Tipa tat-Tipografija ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Let Parents Stay Tipa tat-Tipografija jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Jinling Village is a poverty-stricken village with More than 2,000 “left-behind” children. When the designer got there, he was surprised to find that all the local people had mastered certain Han Embroidery skills, but their product not sell well because of the old fashion style. So he worked with the Hubei Han Embroidery Association to help revive the local Han Embroidery culture.
Dimensions & Packaging: Han Embroidery
Tags: Han Embroidery, Embroidery, Typeface, Pattern, Visual
Production Technology: Han Embroidery
Design Challenge: Here is a breakdown of several classic elements from traditional Chinese embroidery patterns. They are abstracted according to modern aesthetics, to reconstruct classic elements, bring out the culture hidden behind the patterns, to master the unchangeable pattern combinations of traditional Chinese embroidery, and produce a brand-new visual language. Creating a typeface composed of extracted Han Embroidery elements and ask the local poverty-stricken embroidery workers to embroider the letters of this font through the techniques of Han Embroidery.
Research: Like most handicrafts, Han embroidery has several problems, for example, a long production cycle, a long time cost, low economic benefit, and poor quality. Also, the traditional Han Embroidery patterns have undergone little to no innovation over the past hundred years, so they can’t meet standards of the modern aesthetic, resulting in low consumer recognition.
Inspiration: In addition to two years of commercial operations, the designer has created a modern typeface, on a trial basis, by extracting the elements of traditional embroidery, deconstructing their texture, and the traditional Jing-Chu Culture, he promoted the inheritance of the old embroidery on the verge of extinction in a modern aesthetic manner, Inheriting tradition and carry on this embroidery craft that is on the verge of extinction by a new typeface, so as to pass down the craft in a modern language.
Patents: Yu Chen
Team Members: Yu Chen
Xin Wang
Yongshan Zhu
Die Hu
Robin Liu
Shan Li
Yi Gu
Meng Zhu
Sailan Ding
Image Credits: Yu Chen