Ben Su Identità tal-Marka għal Ristorant minn Chao Feng

Id-disinn Ben Su Identità tal-Marka għal Ristorant minn Chao Feng huwa rebbieħ stmat ħafna tal-prestiġjuż 2021 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

BronżGrafika· 2021

Ben Su Identità tal-Marka għal Ristorant

minn Chao Feng

Klijent: MET Creative Brand

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Grafika

8,377

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #120278

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Ben Su Identità tal-Marka għal Ristorant

Ben Su hija identità ta' marka maħluqa għal ristorant tal-ħut bil-sauerkraut. L-identità hija mibnija fuq il-karatteristika ċentrali tal-prodott, jiġifieri sauerkraut ta' wirt kulturali intanġibbli, magħmul bl-idejn u ppikklat għal 280 jum mingħajr preservattivi. Il-poster prinċipali jippreżenta dawn il-vantaġġi tal-prodott f'forma viżiva diretta, billi juża kurvi ratba u kuntrast qawwi tal-kuluri għal għarfien għoli. Ir-ristorant ikopri 260 metru kwadru u jinkludi żona ta' wiri tas-sauerkraut fid-daħla. Ix-xeni u l-props jgħaqqdu l-identità viżiva mal-ispazju intern.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Ben Su Identità tal-Marka għal Ristorant huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Ben Su Identità tal-Marka għal Ristorant ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Ben Su Identità tal-Marka għal Ristorant jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: In the part of brand differentiation positioning, the designers extracted the core advantages of "intangible cultural heritage sauerkraut", which was rich in 1 billion probiotics, handmade pickled for 280 days, without adding any preservatives and other issues that consumers are very concerned about. Through the main poster image, the brand advantages are conveyed to consumers, giving the evidence chain of product advantages.
Dimensjonijiet u Ippakkjar: The project covers a total of 260 square meters.
Tikketti: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Sauerkraut Fish
Teknoloġija tal-Produzzjoni: Through the construction of scenes and props, the whole restaurant integrates the artistic sense and commercial functions into the space of Bensu. A sauerkraut display area is set up at the entrance, and through an artistic presentation, the brand's greatest features are fully presented to consumers before entering the restaurant.
Sfida tad-Disinn: How to combine and express the historical sense with modern design language is an important challenge for designers in this project. In the brand image exploration stage, they tried to refine the regional cultural characteristics behind the product.
Riċerka: Bensu Sauerkraut Fish is a brand of sauerkraut fish with strong product resource advantages and unique taste. The designers have combed the brand's success genes for more than ten years, and extracted the most competitive core differentiation of the brand: "Centennial intangible cultural heritage sauerkraut". Based on this advantage, they put forward the core product slogan: "Centennial intangible cultural heritage sauerkraut, originated in 1902".
Ispirazzjoni: The designers want to build Bensu into a brand that is more eye-catching, recognizable, and able to differentiate itself from other sauerkraut fish brands. They put forward the differentiated positioning of the brand, starting from the product taste characteristics of sauerkraut fish, hoping that consumers will have a clear memory and taste stimulation when they see the brand image.
Tul tal-Proġett: The project started in December 2019 in Taicang and finished in March 2020 in Taicang.
Fluss tal-Operazzjoni: Due to the old brand image, the overall development of the enterprise is weak and can not win the love and recognition of young consumers. Therefore, in order to seek differentiation and maintain brand vitality, Bensu has carried out a systematic brand upgrade to meet the current industry and market trend, hoping to occupy the market and consumer cognition through the brand when the categories tend to be similar.
Privattivi: Copyrights belong to Pushui Zhang, 2020.
Membri tat-Tim: Chao Feng
Youjia Gu
Yuchen Wang
Yuerong Liao
Yun Liu
Krediti tal-Immaġni: Image #1: Photographer Pushui Zhang, Ben Su, 2020.
Image #2: Photographer Pushui Zhang, Ben Su, 2020.
Image #3: Photographer Pushui Zhang, Ben Su, 2020.
Image #4: Photographer Pushui Zhang, Ben Su, 2020.
Image #5: Photographer Pushui Zhang, Ben Su, 2020.