Radailiai Funzjoni Primarja: Identità Viżiva by Stand Up Team

Radailiai Funzjoni Primarja: Identità Viżiva by Stand Up Team is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Fidda in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

FiddaGrafika· 2021

Radailiai Funzjoni Primarja: Identità Viżiva

by Stand Up Team

Client: Stand UP

Premju A' Design Award tal-Fidda Winner in Grafika Category

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Colors

The Design

About Radailiai Funzjoni Primarja: Identità Viżiva

Radailiai hija identità viżiva maħluqa għal maniero u park tad-dinosawri. Il-parti ta' fuq tal-logo tal-maniero turi framment stilizzat ta' ark, mudell ta' linji dijagonali u mottiv ta' mewġ tal-ilma. Il-parti t'isfel turi mottiv simili tal-ilma u dinosawru stilizzat. It-tibdil tat-test u d-dawran tal-ikona eżagonali b'180 grad joħolqu l-logo tad-Dino Park, bid-dinosawru fuq u dar maqluba taħt. Palett ta' aħdar fond u deheb roża jorbot iż-żewġ dinjiet. L-identità hija applikata fuq karti tan-negozju, posters, invilopps u boroż tar-rigali.

The Recognition

About the Premju A' Design Award tal-Fidda

Radailiai Funzjoni Primarja: Identità Viżiva huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Radailiai Funzjoni Primarja: Identità Viżiva ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Radailiai Funzjoni Primarja: Identità Viżiva huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The upper part of the Radailiai manor logo depicts a stylized fragment of an arch (manor symbol), a pattern of diagonal lines, and a motif of water waves (SPA, water, tranquillity). The lower part of the logo depicts an analogous water motif and a stylized dinosaur. Changing the text part of the logo and rotating the hexagon icon 180 ° results in the Dino Park logo with a dinosaur at the top and an inverted house at the bottom!
Dimensions & Packaging: We created the design for business cards, posters, envelopes, and gift bags.
Tags: Visual identity, Restaurant, Logo, Graphic Design, Lithuania
Production Technology: Palette of deep green and rose gold looks solid for manor image, but is easily transformed to the greens of Dino park jungle!
Design Challenge: The creative challenge was to bring together two different worlds so you can clearly see their unique identity.
Research: With the elegant and unique color combination, the new visual identity brings out a modern and fresh look.
Inspiration: A logo that conveys two different messages.
Combine these two, from the very first sight totally different spheres & create one visual identity, one harmonious brand image.
The style of Dino Park remains a bit more playful, and that of Radailiai Manor is solid, but with stylized details, it matches the first. The combination of dark green and rose gold gives Raidailiai manor solidity.
Project Duration: The project started in December 2019 in Klaipeda and finished in May 2020.
Operation Flow: The logo was simplified, and supported by a simple, and clear visual identity.
Team Members: Designer: Grete Milkinte
Creative Director: Inesa Budgine