Soda Grocery Ippakkjar tal-Ikel by Lan Shenfan and Xu Jingwen

Soda Grocery Ippakkjar tal-Ikel by Lan Shenfan and Xu Jingwen is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Ħadid in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

ĦadidGrafika· 2021

Soda Grocery Ippakkjar tal-Ikel

by Lan Shenfan and Xu Jingwen

Client: Macau University of Science and Technology

Premju A' Design Award tal-Ħadid Winner in Grafika Category

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Colors

The Design

About Soda Grocery Ippakkjar tal-Ikel

Soda Grocery huwa disinn ta' ppakkjar għal ikel bħala souvenir mibjugħ lil viżitaturi f'Macau. Il-lingwaġġ tad-disinn huwa meħud mill-ippakkjar tal-logħob tan-nar prodott f'Macau matul is-seklu għoxrin. Ix-xbihat ta' erba' nisa meħuda mill-ippakkjar storiku ġew imfassla mill-ġdid bħala illustrazzjonijiet kontemporanji u stampati bi kuluri qawwija. Erba' pakketti tal-ikel iġorru l-illustrazzjonijiet, u kull kaxxa tkejjel 185 bi 145 bi 55 millimetru. Il-karta tal-ippakkjar stampata u t-tikketti ta' ġewwa huma ffinalizzati b'tokkar (embossing), kisi bl-ultravjola, brunzar u qtugħ bil-die. Id-disinn iżomm il-karattru reġjonali filwaqt li jissodisfa t-togħma moderna.

The Recognition

About the Premju A' Design Award tal-Ħadid

Soda Grocery Ippakkjar tal-Ikel huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Soda Grocery Ippakkjar tal-Ikel ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Soda Grocery Ippakkjar tal-Ikel huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Update to the local graphic packaging design language during the history
Dimensions & Packaging: Width 185mm x Depth 145mm x Height 55mm
Tags: package, brand, inheritance, graphic, illustration
Production Technology: Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
Design Challenge: Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
Research: Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
Inspiration: The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
Project Duration: The project started in Macau in March 2020 and will be completed in Macau in June 2020.
Operation Flow: In order to facilitate the use of mass consumers, the most common packaging method is adopted
Team Members: Shenfan Lan
JingWen Xu
Image Credits: Shenfan Lan/JingWen Xu