Doji Tower Disinn Intern b'Użu Mħallat by Massimo Mercurio - Mercurio Design Lab

Doji Tower Disinn Intern b'Użu Mħallat by Massimo Mercurio - Mercurio Design Lab is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Fidda in Disinn ta' Spazji Interjuri u Wirjiet Competition Category.

FiddaInterjur· 2021

Doji Tower Disinn Intern b'Użu Mħallat

by Massimo Mercurio - Mercurio Design Lab

Client: Mercurio Design Lab S.r.l.

Premju A' Design Award tal-Fidda Winner in Interjur Category

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Colors

The Design

About Doji Tower Disinn Intern b'Użu Mħallat

Doji Tower huwa d-disinn intern ta' bini b'użu mħallat ta' sittax-il sular f'Hanoi, il-Vjetnam. L-intern ikopri 18,204 metru kwadru u jinkludi sulari għall-bejgħ bl-imnut, uffiċċji korporattivi, uffiċċji mikrija u ristorant fl-ogħla livell. Il-lingwa tad-disinn tgħaqqad flimkien elementi klassiċi u kontemporanji, li tirriżulta f'karattru art deco. L-irħam, il-weraq tad-deheb, is-soqfa mnaqqxa, il-mużajk Taljan u l-kristalli Ewropej huma kkombinati ma' spazji miftuħa, twieqi kbar imdawrin u ħitan mgħawġa. L-intenzjoni hija intern intramontabbli li jirrifletti s-sbuħija tad-deheb u l-ġawhar.

The Recognition

About the Premju A' Design Award tal-Fidda

Doji Tower Disinn Intern b'Użu Mħallat huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Doji Tower Disinn Intern b'Użu Mħallat ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Doji Tower Disinn Intern b'Użu Mħallat huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mercurio Design Lab developed a new design language that fuses the classical and contemporary. The blend resulted to an art deco sensibility when applied in the various sections and functionalities of the building. As the merge does not draw a clear line to a specific period in architecture, Doji Tower interior brings forth a timeless creation which bestows a peculiar design impression. The combination is an innovation that outlives evolving colours and trends of time and seasons.
Dimensions & Packaging: Doji Tower is a large interior project (18,204 sqm) for the corporate headquarters of a client in Hanoi. It is a 16-storey mixed-use development with many functions within the building: corporate offices and a large retail area for the Doji jewellery products. There is also a high-end restaurant at the topmost level.
Tags: Mercurio Design Lab, Massimo Mercurio, Doji Tower, Doji Group headquarter, luxury retail, commercial space, art deco, classical and contemporary, classical and contemporary fusion
Production Technology: Marbles, golden decors, carpets, Italian mosaic, and European crystals were incorporated in the overall design of the interiors.

Gold leaf, decorative ceiling medallions, detailing in the cornice and baseboard, wall panels, coffered ceilings, and gold finishes emphasised the classical characteristics.

The contemporary feel is manifested in the open spaces with large and rounded windows for natural light to flow in, fluid and curvaceous walls, modern furniture, ornaments, and furnishings.
Design Challenge: When Mercurio Design Lab was first appointed, the client wanted a classical design to go along with the pre-existing classical imprint of the building. Mercurio Design Lab, an avant-garde studio, took the challenge and developed a new style language which is a fusion between the classical and contemporary. The blend resulted to an art deco sensibility and is made evident in the various sections and functionalities of the building bestowing a peculiar design impression.
Research: Doji is a giant in the field of gold, silver, and gems. The brand is embodied by sophisticated men and women who display elegance, confidence, power, influence, passion, and energy. The interior of Doji Tower reflects the same vibrancy and luxury that the brand Doji represents. The design inculcates to the visiting guests and clients a deeper appreciation of the beauty of gold and gems as these are the fundamental inspiration of the interior design and decoration.
Inspiration: Doji Gold and Gems Group, a jewelry powerhouse in Vietnam, commissioned Mercurio Design Lab to do the interiors of Doji Tower, a mixed-use development inspired by the shape of a diamond. To connect and let flourish the excitement from the outside to the inside of the building, MDL designed the interiors to reflect the luxurious lifestyle and design innovation the Doji brand is known for.
Project Duration: The Doji Tower interior project in Hanoi, Vietnam was completed in 2019.
Operation Flow: The first five floors of the tower is a retail space featuring various sections for showing wedding-related themes and giftware such as watches and other luxury jewellery. Aspects of the interiors in these floors have been designed for different clientele targets. Doji headquarter occupies the 6th to 9th floors while the 10th to 15th floors are for office lease. The offices feature high-end and top quality furniture interiors. On the 16th floor, the topmost level, there is a high-end restaurant.
Patents: Copyright: Mercurio Design Lab S.r.l.
Team Members: Lead Designer: Massimo Mercurio
Design Director: Kimberly Liu
Design Team: Mercurio Design Lab
Image Credits: Photography: Abluebird Photography
Video: Janne Rey Soriano