Deheb Interfaċċa · 2021
MG iSmart Interfaċċja tas-Sistema tal-Infotainment
by Star
- Premju A' Design Award tad-Deheb 2021 in Interfaċċa
- CLIENT: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
- Estimated Number of Design Views: 79,139
- Verification code A411399784 · Verify this award
Colors
About MG iSmart Interfaċċja tas-Sistema tal-Infotainment
MG iSmart hija interfaċċja ta' sistema tal-infotainment iddisinjata għall-karozzi tad-ditta MG. L-interfaċċja tappoġġja t-tnedija f'suq ġdid b'soluzzjoni personalizzata mibnija madwar il-konnettività, il-punti ta' kuntatt diġitali u l-assistenti intelliġenti. Sessjonijiet ta' riċerka u ideazzjoni mat-tim tad-ditta u mal-klijenti fis-swieq fil-mira ggwidaw il-flussi tal-utenti. Tliet kunċetti ta' interazzjoni ġew prototipati, u sitt direzzjonijiet viżwali ġew ittestjati qabel ma ntgħażlet direzzjoni finali waħda u ġiet żviluppata fid-dettall. Vetturi mgħammra b'MG iSmart jinsabu fit-toroq fl-Indja u fit-Tajlandja.
About the Premju A' Design Award tad-Deheb
MG iSmart Interfaċċja tas-Sistema tal-Infotainment huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li MG iSmart Interfaċċja tas-Sistema tal-Infotainment ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. MG iSmart Interfaċċja tas-Sistema tal-Infotainment joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.
Press Kit
- Unique Properties
- SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
- Dimensions & Packaging
- Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
- Tags
- Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
- Production Technology
- We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
- Inspiration
- Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
- Project Duration
- Timeline January 2019 until May 2019
HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
