Heheqingtian Identità tal-Marka tat-Té by Zi Huai Shen

Heheqingtian Identità tal-Marka tat-Té by Zi Huai Shen is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Bronż in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

BronżGrafika· 2021

Heheqingtian Identità tal-Marka tat-Té

by Zi Huai Shen

Client: Heheqingtian

Premju A' Design Award tal-Bronż Winner in Grafika Category

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Colors

The Design

About Heheqingtian Identità tal-Marka tat-Té

Heheqingtian hija identità tal-marka tat-té maħluqa għal spazju ta' esperjenza ta' ħajja u kultura tat-té, imwieled mill-ġdid minn dar privata bl-istil Ġappuniż. L-identità tibda bl-idea tal-konverġenza. Il-forma tal-bieb tal-binja hija kkombinata mal-karattru Ċiniż He biex tesprimi l-spirtu tas-servizz tat-té u t-tifsira tal-ġbir flimkien u l-espansjoni lil barra. Disinn imrażżan iwassal l-atmosfera kalma tat-tgawdija tat-té bil-mod. Il-kaxxa tat-té hija magħmula mill-injam b'istruttura ta' tenon u mortise li ma teħtieġ ebda kolla, b'hekk tappoġġja approċċ ekoloġiku.

The Recognition

About the Premju A' Design Award tal-Bronż

Heheqingtian Identità tal-Marka tat-Té huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Heheqingtian Identità tal-Marka tat-Té ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Heheqingtian Identità tal-Marka tat-Té jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
Dimensions & Packaging: Wooden Box. 140mm x 140mm x 40mm
Paper. 210mm x 297mm x 130mm
Tags: Branding design, Package design, Traditional culture, Asian design
Production Technology: Wooden, tenon-and-mortise structure, no glue, environmentally friendly.
The tea box material uses Wooden, which implements the environmental protection and green design concept.
Design Challenge: The tenon-and-mortise structure of the tea box, such a structure does not require any glue bonding and is very environmentally friendly.
Research: Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
Inspiration: Heheqingtian starts from the concept of Convergence. Zi Huai Shen combine the door shape of building and the Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward expanding to create new look of Heheqingtian.
Project Duration: The project started in Sep 2017 in Taiwan and finished in Mar 2019 in Taiwan.
Operation Flow: The Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward-expanding as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.
Patents: Copyrights belong to SUMP DESIGN / Heheqingtian
Team Members: Creative Director : Zi Huai Shen
Image Credits: Designer Zi Huai Shen, Photographer Yu Hsuan Liu, 2019