Ħadid Grafika · 2021
Public Health Beyond Borders Programm ta' Identità Viżwali
by Yoske Mitsui
- Premju A' Design Award tal-Ħadid 2021 in Grafika
- CLIENT: Yoske Mitsui
- Estimated Number of Design Views: 8,082
- Verification code D11D0551B0 · Verify this award
Colors
About Public Health Beyond Borders Programm ta' Identità Viżwali
Public Health Beyond Borders huwa programm ta' identità viżwali maħluq għal grupp ta' studenti u membri tal-fakultà li jindirizzaw il-bżonnijiet tas-saħħa f'komunitajiet imsieħba. Il-marka tuża ħames kuluri. L-aħdar u l-blu jirriflettu perspettiva globali, filwaqt li l-aħmar, l-isfar u l-iswed jirreferu għall-oriġini tal-Università ta' Maryland tal-kapitlu fundatur. Ċirku fiċ-ċentru jirrappreżenta l-unità u s-sħubija. Il-wordmark hija mqabbla mat-tipi tal-ittri primarji tal-università. Il-logo huwa sempliċi, skalabbli u modulari, u jaħdem b'kulur wieħed u f'ħafna daqsijiet kemm fl-istampar kif ukoll fil-midja diġitali.
About the Premju A' Design Award tal-Ħadid
Public Health Beyond Borders Programm ta' Identità Viżwali huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Public Health Beyond Borders Programm ta' Identità Viżwali ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Public Health Beyond Borders Programm ta' Identità Viżwali huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.
Press Kit
- Unique Properties
- Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
- Dimensions & Packaging
- The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
- Tags
- Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
- Production Technology
- The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.
My mainly approach to the visual identity program are
1. Appropriate for an international public health organization
(credible, global, clean and safe)
2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)
3. Enables lockups with sponsorships and other partners
4. Timeless, distinctive and simple - Inspiration
- The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
- Project Duration
- The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
- Operation Flow
- The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.
