Yudong CUN Disinn ta' Mascott by Linggaung Chen, Sf Zhang and Cy Zhao

Yudong CUN Disinn ta' Mascott by Linggaung Chen, Sf Zhang and Cy Zhao is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Ħadid in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

ĦadidGrafika· 2021

Yudong CUN Disinn ta' Mascott

by Linggaung Chen, Sf Zhang and Cy Zhao

Client: Communication University of Zhejiang

Premju A' Design Award tal-Ħadid Winner in Grafika Category

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Colors

The Design

About Yudong CUN Disinn ta' Mascott

Yudong CUN huwa disinn ta' mascott maħluq għal Yudong, raħal Ċiniż magħruf għall-pitturi tal-bdiewa tiegħu. Il-mascott huwa bbażat fuq il-figura tal-ħuta li hija karatteristika tar-raħal. Il-ħuta hija miżbugħa bħala karattru sempliċi tal-cartoon u hija kkombinata mal-motivi tal-pittura tal-bdiewa lokali kif ukoll mas-simboli tal-bnadar ta' pajjiżi mad-dinja kollha. Ir-riżultat huwa sett kulurit ta' immaġnijiet li jgħaqqad il-kultura lokali ma' stil viżiv internazzjonali. Il-mascott m'għandu ebda daqs fiss u jista' jiġi prodott bħala grafika statika jew animata.

The Recognition

About the Premju A' Design Award tal-Ħadid

Yudong CUN Disinn ta' Mascott huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Yudong CUN Disinn ta' Mascott ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Yudong CUN Disinn ta' Mascott huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a mascot image designed for Chinese farmers' painting village. Yudong village, as the most distinctive style of farmers' painting village in China, is a cartoon image with international style, which makes it easy and humorous to be accepted by people. Through the design of this cartoon image, it conveys the artistic style of Yudong village, and also realizes the integration with the symbols of the world.
Dimensions & Packaging: It has no fixed size and can be made according to the required size.
Tags: Chinese elements, international style
Production Technology: Using the method of graphic creative design, the combination of fish cartoon image and different elements is realized. Through the way of graphic design, Chinese elements and world elements are integrated to achieve a group of colorful cartoon image design.
Design Challenge: The biggest challenge of this design project is to combine Chinese elements, the world's rich and the cartoon image of fish, and have the beauty of international style.
Research: Methods: using the method of graphic creative design, Chinese elements and world symbols were integrated into the cartoon graphics of fish to realize the combination of Chinese elements and international symbols. Tools: Photoshop, Illustrator
Inspiration: The inspiration of this design comes from the characteristic "fish" figure of Yudong village. Through the design, a vivid and interesting cartoon image is realized. In terms of design and application, the first is to integrate the fish graphics with the farmers' paintings in Yudong village, and the second is to integrate it with the national flag symbols of all countries in the world. It presents a cartoon image with local cultural elements and international style.
Project Duration: The project started in April 2020 in Hangzhou and finished in August 2020 in Hangzhou
Operation Flow: The design of this group of cartoon images can be made into static or dynamic effects according to the needs of publicity.
Team Members: Designer: Lingguang Chen,
Designer: Chao Yang,
Designer: Shifeng Zhang,
Designer: Chunyi Zhao，
Designer: Hao Xu，
Designer: Zikun Chen
Image Credits: Image #01 : Designer Linguang Chen
Image #02 : Chao Yang，Chunyi Zhao
Image #03 : Shifeng Zhang, Hao Xu
Image #04 : Zikun Chen