Tinkoff Investment Vidjow Riklamar by Egor Maraev

Tinkoff Investment Vidjow Riklamar by Egor Maraev is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Bronż in Disinn ta' Films, Vidjos u Animazzjoni Competition Category.

BronżFilm· 2022

Tinkoff Investment Vidjow Riklamar

by Egor Maraev

Client: Blaster Studio

Premju A' Design Award tal-Bronż Winner in Film Category

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Verified Award Winner

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Colors

The Design

About Tinkoff Investment Vidjow Riklamar

Tinkoff Investment huwa vidjow riklamar ta' tletin sekonda għal servizz ta' investiment bankarju. Il-vidjow jippreżenta lil George Washington bħala l-karattru ewlieni. Hu joqgħod bilqiegħda fuq sufan u jiekol pizza, għajjien u għażżien, u jirrappreżenta l-flus. Ix-xbieha mhux tas-soltu ġġorr l-idea ewlenija, li hija li l-flus għandhom jinżammu f'kundizzjoni tajba u jsiru jaħdmu. L-animazzjoni tgħaqqad flimkien l-animazzjoni "cel" u l-animazzjoni "cutout", magħquda ma' kompożizzjoni diġitali. Il-vidjow intwera b'mod wiesa' bħala "preroll" qabel vidjows online u laħaq rata ta' konverżjoni għolja.

The Recognition

About the Premju A' Design Award tal-Bronż

Tinkoff Investment Vidjow Riklamar huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Tinkoff Investment Vidjow Riklamar ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Tinkoff Investment Vidjow Riklamar jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Dimensions & Packaging: 30 seconds duration
Tags: video, 2d animation, animation, character, advertising video
Production Technology: Cel animation, cutout animation, Adobe After Effects compositing
Inspiration: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Project Duration: Project started and ended in September 2020, it was targeted to russian internet audience.
Operation Flow: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Team Members: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin