Africolor Festival Identità Viżwali tal-Festival by Manuela Bonnet

Africolor Festival Identità Viżwali tal-Festival by Manuela Bonnet is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Bronż in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

BronżGrafika· 2021

Africolor Festival Identità Viżwali tal-Festival

by Manuela Bonnet

Client: Africolor

Premju A' Design Award tal-Bronż Winner in Grafika Category

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Colors

The Design

About Africolor Festival Identità Viżwali tal-Festival

Il-Festival Africolor huwa l-identità viżwali maħluqa għall-edizzjoni tat-tletin anniversarju ta' festival tal-mużika miżmum f'Pariġi. Id-disinn huwa bbażat fuq l-idea tar-riżonanza, li tissuġġerixxi li l-festival ikompli jidwi maż-żmien u l-fruntieri. Logħba tipografika taqta' u ttennija l-ittri tat-titlu biex toħloq ritmu vibranti. L-identità hija ċara, diretta, kollha kulur u ferrieħa. Il-poster huwa produtt f'żewġ verżjonijiet li jikkuntrastaw, waħda ħamra u waħda ħadra. L-istess sistema viżwali hija applikata għal fuljetti, żigarelli, posters tal-metro, bandalori, boroż tal-ħwejjeġ (tote bags) u pubblikazzjonijiet fuq il-midja soċjali.

The Recognition

About the Premju A' Design Award tal-Bronż

Africolor Festival Identità Viżwali tal-Festival huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Africolor Festival Identità Viżwali tal-Festival ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Africolor Festival Identità Viżwali tal-Festival jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Creation of the festival's visual identity to be deployed on all print and digital supports (posters, brochure, leaflet, flyers, kakemonos, totebags, social publications, digital adds, Cd)
Dimensions & Packaging: Poster 420 x 600 mm
Subway poster 223 x 61,5cm
Flyer (open) 495 x 345 mm
Brochure 148 x 210 mm, 54 pages
kakémonos 80 x 203 cm
Facebook and Instagram profiles and publications
Tags: #musicfestival #africolor #graphicdesign #typography #visualidentity
Production Technology: The first step of research is to make sketches on paper. Once I found the essential idea I continued the creative process on Adobe Illustrator, adapted to test different compositions. I cut the letters and duplicated them to create a vibrant rhythm. The different visuals of communication of the festival with formats as different as a poster, a kakemono or an Instagram publication were made via Illustrator and Indesign for the flyer and the brochure.
Inspiration: Africolor is celebrating its 30th anniversary this edition is therefore the year of reunion with the artists who punctuated the festival but also those of the contemporary Afro-beat electronic scene. The word that inspired this visual creation is "resonate" : the vibration of bodies souls and spirits over time, beyond borders... Africolor never stops echoing! Translated by a typographical game that makes the title vibrate, creates a joyful rhythm and suggests that the right waves are spreading.
Project Duration: The project started in march 2019 for its conception, and finished in october, and it was launched in Paris from november to december 2019, during the festival.
Image Credits: Image #3: Photographer Manuela Bonnet
Image #4: Photographer Manuela Bonnet
Image #5: Photographer Manuela Bonnet