L’Amour Red Packet Boxset Pakkett Aħmar by Alex King

L’Amour Red Packet Boxset Pakkett Aħmar by Alex King is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Ħadid in Disinn tal-Oġġetti tar-Rigali Competition Category.

ĦadidOġġetti tar-Rigali· 2021

L’Amour Red Packet Boxset Pakkett Aħmar

by Alex King

Client: A&J Design

Premju A' Design Award tal-Ħadid Winner in Oġġetti tar-Rigali Category

28,949
Verified Award Winner
Verify Award Status for #122872

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About L’Amour Red Packet Boxset Pakkett Aħmar

Is-sett tal-paketti ħomor fih 16-il pakkett aħmar li jsimbolizzaw il-fortuna u s-sħiħa fil-ħajja. In-negozjanti jistgħu jagħżlu minn 26 disinn differenti u kombinazzjonijiet minn "A" sa "Z" skont l-inizjali u l-ħtiġijiet personali. Rigal personalizzat jagħti lin-nies sens ta' uniċità u hu perfett biex joħloq imsiesa personali għal wieħed u għan-nies li jħobb. Immira għal nies miżżewġa tal-klassi medja li jixtiequ jagħżlu paketti ħomor personali u jagħtuhom lit-tfal bl-aħjar xewqat.

The Recognition

About the Premju A' Design Award tal-Ħadid

L’Amour Red Packet Boxset Pakkett Aħmar huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li L’Amour Red Packet Boxset Pakkett Aħmar ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. L’Amour Red Packet Boxset Pakkett Aħmar huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other. This design fills the gap in the commercial market in which only traditional red packets with initials in Chinese can be found.
Dimensions & Packaging: Fine paper, 20cmx20cmx3cm
Tags: red packer, lai see, lucky, festive design
Production Technology: Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
Design Challenge: We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
Research: We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
Inspiration: L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
Project Duration: 6 months, Hong Kong
Team Members: Alex King
Image Credits: Alex King