Check-in Hsinchu Belt U Disinn Expo by BIAS Architects and Associates

Check-in Hsinchu Belt U Disinn Expo by BIAS Architects and Associates is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Fidda in Disinn ta' Avvenimenti u Okkażjonijiet Competition Category.

FiddaAvveniment· 2021

Check-in Hsinchu Belt U Disinn Expo

by BIAS Architects and Associates

Client: Hsinchu City Government & Taiwan Ministry of Economic Affairs

Premju A' Design Award tal-Fidda Winner in Avveniment Category

44,344

Verified Award Winner

Verify Award Status for #123053

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Check-in Hsinchu Belt U Disinn Expo

Id-Disinn Expo huwa avveniment annwali tad-disinn promoss mill-gvern Ċentrali tat-Tajwan. Għandu l-għan li jġib enerġija ġdida fis-settur tad-disinn lokali. Fl-2020, Hsinchu ospitatha, jiġifieri, belt li għandha Park tax-Xjenza vibranti u aktar minn 300 sena ta’ storja. F'dan il-kuntest, BIAS trasforma l-Expo f'avveniment urban. Minflok ma tat bidu għal wirja waħda, din l-għażla ġabet biex temporanjament terġa 'timmaġina linja ta' postijiet madwar il-belt. L-għan kien li jħalli lin-nies jesperjenzaw id-diversità tal-belt u juru narrattiva urbana ġdida, żewġ affarijiet li fl-aħħar enfasizzaw il-qawwa soċjali tad-disinn.

The Recognition

About the Premju A' Design Award tal-Fidda

Check-in Hsinchu Belt U Disinn Expo huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Check-in Hsinchu Belt U Disinn Expo ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Check-in Hsinchu Belt U Disinn Expo huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Taiwan Design Expo is an annual design event promoted by the central government of Taiwan. It aims to bring new energy to the design sector in relation to various fields of industry, society, and culture. In 2020, it was hosted by Hsinchu, a city that holds both a vibrant Science Park and more than 300 years of history. In this context, BIAS decided to transform the Expo into an urban event, a bold move that, instead of triggering a single exhibition, brought to re-imagine -although temporarily- a line of places across the city. The aim was to make people concretely experience the various aspects of the city's culture and trigger a change in their perspective towards the urban space.
Dimensions & Packaging: Total exhibition area: 410,000 sqm
Tags: design expo, social design, public space, city, urban culture, urban identity
Production Technology: To implement the Expo at a city scale, besides redefining the notion of exhibition areas, BIAS curated a strategic set of interventions that could guide people across the city. A 'performance route' was organized, two plazas were made into playgrounds, and a series of iconic large-scale inflatable sculptures, nicknamed the 'Monsters of Hsinchu,' served as landmarks symbolizing the new identity of the city. A digital orientation system was also developed thanks to an ad-hoc smartphone app, that offered digital access to all the contents and their location across what has become the sort of a 2-km long virtual urban promenade. Finally, a shuttle bus was created to offer better accessibility to all gender and ages of people.
Design Challenge: The hardest challenge of the project was the development of the narrative, due to the political implications of the project. Due to this, a large number of stakeholders have been involved and an ad-hoc managerial system had to be developed. In particular, a system of consultants that could participate in the creative process and have socio-political influence was created.
Research: The project implied research on various aspects, as of the following. First, it was implemented research on the city of Hsinchu, including aspects of history, politics, planning, and expected developments. Then, it was implemented research on the key stakeholders involved in the active definition of urban identity. Also, research was implemented in terms of key actors that could contribute to design discussion and exercise socio-political influence. Finally, it was developed design research concerning the temporary revitalization of public space, and exhibition concepts tht could deliver the message of the Expo
Inspiration: The Expo program was developed in the context of an urban promotion campaign, and it was based on a socio-cultural investigation of the place. By researching Hsinchu city's background, BIAS found that a large portion of the local population moved in because of the flourishing Science Park. Unfortunately, this Park is socio-culturally segregated from the historical urban center. So, BIAS imagined a new narrative for the whole city, i.e., to reconsider the city itself as a 'material database' that registers both the old and the latest happenings. Through such a narrative, no matter the reason behind the participation in the city, everyone can join, and a hybrid living style can finally develop by integrating both the idea of memory and the idea of innovation.
Project Duration: The Expo started on 1st November 1st, 2020, and finished on November 11th, in Hsinchu, Taiwan.
Operation Flow: The Expo operated as a 2km-long line of events and temporary exhibition spaces, that delivered a new narrative for the city of Hsinchu, but also toured the citizens and the visitors across various areas of the city. The main aim of this narrative and 'guided tour,' was to combine the Taiwan Design Expo, i.e., an annual occasion for promoting the design sector in Taiwan, with a festival capable to 'reconnect' diverse aspects and areas of the city. This way, it was finally showcased how design can intervene in society and the 'software' of the urban realm.
Team Members: Main Curator: BIAS Architects & Associates
Executive Organizer: Taiwan Design Research Institute & Grand Vision
Image Credits: Image #1: Photographer Kris Kang, 2020
Image #2: Photographer Jian-Lin Li, 2020
Image #3: Photographer Yi-Hsien Lee, 2020
Image #4: Photographer Pei-Cih Chen, 2020
Image #5: Photographer Kris Kang, 2020