Xphere Rebranding tal-Identità Korporattiva by Yibang Design and Xiner Zheng

Xphere Rebranding tal-Identità Korporattiva by Yibang Design and Xiner Zheng is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Ħadid in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

ĦadidGrafika· 2021

Xphere Rebranding tal-Identità Korporattiva

by Yibang Design and Xiner Zheng

Client: Yibang

Premju A' Design Award tal-Ħadid Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xphere Rebranding tal-Identità Korporattiva

Xphere hija disinn ta' identità korporattiva maħluqa għall-marka Rongxing. L-isem Xphere ġej mill-isem tal-marka Ċiniża Rongxing, li jfisser sfera prosperuża. L-identità tgħaqqad it-tifsira tal-isem Ċiniż mal-isem Ingliż f'lingwa viżiva waħda. Il-marka hija ispirata mill-forom ta' stilla, u qtugħ korrispondenti huwa applikat kemm fuq il-marka tal-logo Ingliża kif ukoll dik Ċiniża. Kuluri qawwija u viżwali b'saħħithom jenfasizzaw il-linja ta' prodotti ta' livell għoli. L-oġġetti stampati jużaw karta tqila u mingħajr illustru, u l-business card u l-thank you card iġorru logo b'effett embossed.

The Recognition

About the Premju A' Design Award tal-Ħadid

Xphere Rebranding tal-Identità Korporattiva huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Xphere Rebranding tal-Identità Korporattiva ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Xphere Rebranding tal-Identità Korporattiva huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Dimensions & Packaging: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Tags: Xphere, Visual Identity, Commercial, Branding
Production Technology: Adobe Photoshop, Illustration, and InDesign.
Design Challenge: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Research: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Inspiration: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Project Duration: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Operation Flow: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Team Members: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Image Credits: Yibang