Firefly Songling Volunteer Identità tal-Marka by Jiayi Lu and Li Peng is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Bronż in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.
BronżGrafika· 2021
Firefly Songling Volunteer Identità tal-Marka
Client: Firefly Songling Volunteer
Premju A' Design Award tal-Bronż Winner in Grafika Category
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- Verified Award Winner
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The Design
About Firefly Songling Volunteer Identità tal-Marka
It-Test tal-Ktieb: Firefly Songling Volunteer hija identità tal-marka maħluqa għal organizzazzjoni ta' servizz volontarju fis-Sotto-distrett ta' Songling, Wujiang, Suzhou, iċ-Ċina. Il-logo huwa bbażat fuq l-immaġni ta' luċerna b'ġwenħajha miftuħa, referenza għall-ambjent ekoloġiku lokali u għall-voluntiera li jagħtu d-dawl permezz ta' sforz kwiet. Il-forma sempliċi u moderna hija maħsuba biex tattira lin-nies iżgħar fl-età. L-identità hija applikata permezz ta' stampar professjonali, rakkmu u ittimbrar bis-sħana. Id-disinn jagħti lit-tim tal-voluntiera immaġni distinta f'qasam fejn ħafna gruppi jużaw simboli simili.
The Recognition
About the Premju A' Design Award tal-Bronż
Firefly Songling Volunteer Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Firefly Songling Volunteer Identità tal-Marka ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Firefly Songling Volunteer Identità tal-Marka jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The LOGO design of FIREFLY SONGLING VOLUNTEER combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
- Tags
- Branding, Firefly, Volunteer Service, Yellow, Hope
- Production Technology
- Technology / Professional printing, embroidery and hot stamping technology.
- Design Challenge
- Many volunteer organizations in China have similar images, and they do not reflect the uniqueness of each organization. All we started from the essence of the brand, combined with the regional characteristics, humanistic spirit and ecological environment of Wujiang Songling Street to design the Songling Volunteer Brand.
- Research
- Firefly Songling Volunteer is a brand new volunteer brand in Songling Street, Wujiang. It is full of the regional characteristics, humanistic spirit and ecological environment of Songling Street.The LOGO design of Firefly Songling Volunteer combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
- Inspiration
- The simple and stylish appearance of FIREFLY SONGLING VOLUNTEER LOGO is in line with contemporary aesthetics, reflecting the spirit of volunteering to keep pace with the times and being positive. The open-winged fireflies are full of vitality and convey the appeal to the younger generation of society.
- Project Duration
- The project was first launch in April 2020 in Suzhou, China and finished in August 2020.
- Patents
- Copyrights belong to SoFeng Design, 2020.
- Team Members
- Creative Director: Sha Feng, Art Director: Jiayi Lu, Graphic Designer: Li Peng
- Image Credits
- Photographer / Jiayi Lu
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