Kairi Murakami Tfassil mill-Ġdid tal-Identità tal-Marka by Daisuke Kobayashi

Kairi Murakami Tfassil mill-Ġdid tal-Identità tal-Marka by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Bronż in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

BronżGrafika· 2021

Kairi Murakami Tfassil mill-Ġdid tal-Identità tal-Marka

by Daisuke Kobayashi

Client: Iki Retreat Kairi Murakami

Premju A' Design Award tal-Bronż Winner in Grafika Category

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Colors

The Design

About Kairi Murakami Tfassil mill-Ġdid tal-Identità tal-Marka

Kairi Murakami huwa tfassil mill-ġdid tal-identità tal-marka maħluq għal lukanda fil-Gżira ta' Iki f'Nagasaki, il-Ġappun. Is-simbolu huwa bbażat fuq il-kanji Ichi, li l-forma tiegħu hija linja orizzontali waħda, u li tidher fl-isem tal-lukanda. Il-linja tfakkar ukoll fil-veduta fuq il-Bajja ta' Yunomoto, l-ewwel xenarju li l-mistednin jaraw meta jaslu. Il-logo huwa magħmul minn linji dritti u ċrieki, u jesprimi pajsaġġ qawwi u li jibqa' f'moħħok. Il-kuluri jużaw gradazzjonijiet li jfakkru fil-għabex ta' filgħaxija. L-identità ġiet applikata għal sinjali fis-swali, kartolini tan-negozju u karta bl-intestatura, u tippreżenta l-lukanda bħala tieni dar.

The Recognition

About the Premju A' Design Award tal-Bronż

Kairi Murakami Tfassil mill-Ġdid tal-Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Kairi Murakami Tfassil mill-Ġdid tal-Identità tal-Marka ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Kairi Murakami Tfassil mill-Ġdid tal-Identità tal-Marka jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
Dimensions & Packaging: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Tags: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
Production Technology: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Design Challenge: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Inspiration: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Project Duration: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Operation Flow: The main concept of the brand is to design a landscape that would be our second home for the customers.
Patents: Copyrights Daisuke Kobayashi
Team Members: Creative Director & Designer Daisuke Kobayashi
Image Credits: Photo Daisuke Kobayashi