Smartmoov Identità tal-Marka minn Ricardo Filipe Lopes da Silva

Id-disinn Smartmoov Identità tal-Marka minn Ricardo Filipe Lopes da Silva huwa rebbieħ stmat ħafna tal-prestiġjuż 2023 Premju A' Design Award tal-Ħadid fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

ĦadidGrafika· 2023

Smartmoov Identità tal-Marka

minn Ricardo Filipe Lopes da Silva

Klijent: Smartmoov

Rebbieħ tal-Premju A' Design Award tal-Ħadid fil-Kategorija ta' Grafika

10,475

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #126213

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Smartmoov Identità tal-Marka

Il-benefiċċji ewlenin ta' dan il-mudell ta' negozju huma l-mobbiltà u l-personalizzazzjoni tan-negozju. L-intraprenditur jista' jadatta n-negozju tiegħu għal soluzzjoni aktar flessibbli u mobbli, u b'hekk isaħħaħ il-firxa tan-negozju tiegħu fis-suq. Il-marka turi dawn il-valuri b'mod dinamiku u futuristiku permezz ta' sistema viżiva konsistenti, li hija maħsuba biex tispira l-udjenza fil-mira.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Ħadid

Smartmoov Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Smartmoov Identità tal-Marka ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Smartmoov Identità tal-Marka huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Smartmoov positions itself as a technology company offering mobile solutions that have revolutionized the established way of doing business to fit in an increasingly new consumer lifestyle. The design emphasizes the mobility and the sustainable relations between business owners and customers by implementing a futuristic and minimalist style into the logo system. This system along with the technological color palette allows the visual identity to fit into distinct types of ventures.
Dimensjonijiet u Ippakkjar: For the stationery, digital media and products, the Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Tikketti: shop, smartmoov, smart, dynamic, adaptable, mobile, kiosk, renewable, brand
Teknoloġija tal-Produzzjoni: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The visual system was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK colours.
Sfida tad-Disinn: Gathering relevant information about different types of retail business and their relations with customers, and translating it into the right symbols and colour scheme. The challenge was to create a dynamic and integrated visual system in order to communicate neutrality, versatility and mobility.
Riċerka: The research process was conducted by UX surveys to collect data about how the targeted audience, established and new business owners, could overcome their struggles on the market. In addition, technological and trend research has been carried out to better understand how futuristic trends are perceived by the public today and what companies around the world with a similar business model are building in terms of their brand language.
Ispirazzjoni: Getting inspired and researched by small and big business owners who thoroughly know the market struggles. Renting a physical space to start a new business can be expensive and extremely bureaucratic these days. To tackle the problem, Smartmoov offers a mobile solution that reaches the target audience anywhere, anytime.
Therefore, exploring this new way of interaction between clients and business owners proposed by Smarmtoov became the key value for the brand identity.
Tul tal-Proġett: August 2019 to November 2019 in Curitiba, Brazil
Fluss tal-Operazzjoni: The design conveys a dynamic visual experience that lures the audience to connect and recognize the brand even without seeing the logo. More than the simple connection to the brand, it inspires the client to go beyond that. In this visual system, the potential owner is advised to adapt and customize its business through tailored visuals, maintaining the brand language.