City Ambassadors School Identità Tad-Ditta Tipografika by Tanya Dunaeva

City Ambassadors School Identità Tad-Ditta Tipografika by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Fidda in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

FiddaGrafika· 2022

City Ambassadors School Identità Tad-Ditta Tipografika

by Tanya Dunaeva

Client: Tanya Dunaeva

Premju A' Design Award tal-Fidda Winner in Grafika Category

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Colors

The Design

About City Ambassadors School Identità Tad-Ditta Tipografika

Stejjer interessanti huma moħbija wara kull dawra tat-toroq il-qodma u huwa impossibbli li l-Belt tiġi assoċjata ma' kwalunkwe sett minimu wieħed ta' simboli rikonoxxibbli. Waqt li jistudja l-belt, l-ambaxxatur futur jiskopriha mill-ġdid, bħal student jiskopri primer fl-iskola. Għall-bini tal-identità, intgħażlet soluzzjoni tipografika, ibbażata fuq il-prinċipju tal-eklettiżmu tipografiku: l-iskrittura Nazzjonali l-Qadima, imxerrda mal-kitba kursiva u fonts rikonoxxibbli tal-artisti avant-garde. L-iskema tal-kulur hija laconic-aħmar ċar.

The Recognition

About the Premju A' Design Award tal-Fidda

City Ambassadors School Identità Tad-Ditta Tipografika huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li City Ambassadors School Identità Tad-Ditta Tipografika ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. City Ambassadors School Identità Tad-Ditta Tipografika huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
Dimensions & Packaging: Design can be fixed at any staff
Tags: Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
Production Technology: The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
Design Challenge: It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
Research: The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
Inspiration: Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
Project Duration: The Project was accomplished during the Summer 2021 in Moscow
Operation Flow: Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
Team Members: Leonid Slavin - tutor
Dmitry Chernogayev - curator