Bay Ħanut Bl-Imnut Tal-Kożmetiċi by SIG Design is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Ħadid in Disinn ta' Spazji Interjuri u Wirjiet Competition Category.
ĦadidInterjur· 2022
Bay Ħanut Bl-Imnut Tal-Kożmetiċi
by SIG Design
Client: Sephora
Premju A' Design Award tal-Ħadid Winner in Interjur Category
Verified Award Winner
Verify Award Status for #127738The Design
About Bay Ħanut Bl-Imnut Tal-Kożmetiċi
L-istrixxi suwed u bojod ikoniċi ta 'Sephora intużaw bħala fokus viżwali biex jiggwidaw il-fluss tan-nies u jġibu esperjenza aħjar tal-konsumatur. L-illużjoni ottika u l-kompożizzjoni lineari tal-mewġ jiffurmaw bajja Sephora, li tirriżulta f'esperjenza viżiva differenti. Il-linji fuq il-kolonni suwed u bojod huma estiżi għall-intern tal-ispazju, u b'hekk jiffurmaw gwida viżiva naturali.
The Recognition
About the Premju A' Design Award tal-Ħadid
Bay Ħanut Bl-Imnut Tal-Kożmetiċi huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Bay Ħanut Bl-Imnut Tal-Kożmetiċi ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Bay Ħanut Bl-Imnut Tal-Kożmetiċi huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
- Dimensions & Packaging
- The project space is 424 ㎡.
- Tags
- cosmetics retail space, bay, stripes, consuming experience
- Production Technology
- Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
- Design Challenge
- While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
- Research
- Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers. - Inspiration
- Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
- Project Duration
- The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen. - Operation Flow
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- Team Members
- Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang - Image Credits
- Image #1-image #5 Photographer ：Lerong Huang
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