Blue Frog Bar U Restorant by SIG Design is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Ħadid in Disinn ta' Spazji Interjuri u Wirjiet Competition Category.

ĦadidInterjur· 2022

Blue Frog Bar U Restorant

by SIG Design

Client: Blue Frog

Premju A' Design Award tal-Ħadid Winner in Interjur Category

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Verified Award Winner

Verify Award Status for #127951

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Blue Frog Bar U Restorant

Blue Frog jipprovdi ikel grilled u cocktails. Id-disinn huwa meħtieġ biex juri karatteristiċi kulturali Amerikani moderni. Biex jinħoloq spazju miftuħ u ħieles biex jiltaqa 'ma' sitwazzjonijiet soċjali differenti, allura l-konsumaturi jista 'jkollhom esperjenza ta' dining pjaċevoli. Il-kultura unika ta '100 shot ġġib eċċitament u sfida lill-klijenti. Għalhekk, il-bar huwa ċ-ċentru viżwali biex jittrasmetti eċċitament għall-ispazju kollu. Diversi materjali, forom b'ħafna saffi u dekorazzjoni ta 'l-arti huma adottati biex jinħoloq spazju ta' kwalità għolja.

The Recognition

About the Premju A' Design Award tal-Ħadid

Blue Frog Bar U Restorant huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Blue Frog Bar U Restorant ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Blue Frog Bar U Restorant huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Dimensions & Packaging: The project area is 404 sqm.
Tags: restaurant, bar, Modern American, artworks
Production Technology: Desktop research and on-site market research.
Design Challenge: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Research: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Inspiration: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Project Duration: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Operation Flow: /
Team Members: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Image Credits: Image #1-#5 photographer: Nick Sing