Secret Exhibition Sala tal-Wiri tal-Merkanzija by Yuan Jiang and Chen Song

Secret Exhibition Sala tal-Wiri tal-Merkanzija by Yuan Jiang and Chen Song is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Ħadid in Disinn ta' Spazji Interjuri u Wirjiet Competition Category.

ĦadidInterjur· 2022

Secret Exhibition Sala tal-Wiri tal-Merkanzija

by Yuan Jiang and Chen Song

Client: SODA Architects

Premju A' Design Award tal-Ħadid Winner in Interjur Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Secret Exhibition Sala tal-Wiri tal-Merkanzija

Secret Exhibition hija sala tal-wiri tal-merkanzija maħluqa għall-Mużew Nazzjonali taċ-Ċina. L-ispazju ta' 460 metru kwadru jgħaqqad l-arti diġitali mal-estetika Ċiniża tradizzjonali. Kabini fil-forma ta' gżejjer b'forom fluwidi jippreżentaw prodotti kulturali u kreattivi, sabiex il-viżitaturi jduru fost il-merkanzija bħallikieku qed iżuru wirja minflok ħanut. Uċuħ tal-midja mfassal apposta jgħaqqad l-uċuħ fiżiku mal-interface virtwali, filwaqt li programm ta' realtà miżjuda jżid saff diġitali parallel. Seba' oġġetti magħżula mill-wiri nisslu xmara mċaqilqa ta' karattri Ċiniżi murija fuq skrin.

The Recognition

About the Premju A' Design Award tal-Ħadid

Secret Exhibition Sala tal-Wiri tal-Merkanzija huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Secret Exhibition Sala tal-Wiri tal-Merkanzija ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Secret Exhibition Sala tal-Wiri tal-Merkanzija huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.
Dimensions & Packaging: 460 square meters
Tags: Media interactive space, Media integrated exihibition, Digital installation, National Museum of China
Production Technology: In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space.

We researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface.
We developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality.
Design Challenge: The challenge of the design is to break the conventional display of cultural and creative products in the store and allow customers to tour the cultural derivatives like an exhibition, converting the sales space into an exhibition space. The products and the island-like display case complement each other, providing a new way to explore the collections of the National Museum.
Research: Our team studied and researched important exhibits from different periods at the National Museum and selected seven representative works from them. The ancient texts of the era that they originated are brought together through artistic invention into a long river of words. The final result is a motion graphic image that flows through the led screen in the space of the National Museum.
Inspiration: The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever expanding range from Yin Shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization.
Project Duration: The project started in May 2020 and finished in December 2020, and was exhibited in National Museum of China.
Operation Flow: Physically, Visitors encounter historic and cultural products along with the flowing shape booths. Virtually, visitors are immersed in the digital flowing river of Chinese characters, which derives from museum collections. SODA interprets Chinese civilization by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people.

Only the participation of people completes the work. Therefore, the exhibition prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall.
Team Members: Lead Designer: Jiang Yuan and Song Chen
Space & Digital Design Team: He Yue
Image Credits: Digital Artist: Li Yazhou, Li Ke
Photo Credits: Chen Xiyu
Video: Wang Jiashuai