Emotions Posters by Rui Ma is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Ħadid in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

ĦadidGrafika· 2022

Emotions Posters

by Rui Ma

Client: Rui Ma

Premju A' Design Award tal-Ħadid Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Emotions Posters

Kif ikunu l-emozzjonijiet fid-dinja viżiva? Din is-serje ta’ posters bl-isem ta’ Emozzjonijiet jirrappreżentaw erba’ tipi differenti ta’ emozzjonijiet bażiċi f’forma viżiva. L-erba’ emozzjonijiet huma Ferħ, Rabja, Dwejjaq u Biża’. Id-disinjatur uża lingwaġġ viżiv kontemporanju inkluż illustrazzjonijiet astratti, kuluri vibranti, u tipografija dinamika biex juri r-rabta bejn l-emozzjonijiet u l-espressjonijiet tal-wiċċ. F'din is-sistema tad-disinn, kull lingwa viżwali taħdem bħala disinji individwali waħedha. Fl-istess ħin, id-disinji kollha tal-poster jaħdmu bħala sistema.

The Recognition

About the Premju A' Design Award tal-Ħadid

Emotions Posters huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Emotions Posters ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Emotions Posters huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Emotions is a series of posters that represent four different types of basic emotions - Joy, Anger, Sadness, and Fear. The posters also show the connection between emotions and facial expressions in visual form. The design was created in its own grid with abstract illustrations, vibrant colors, and dynamic typography. At the same time, each graphic, illustration, and typography also work as individual designs on its own.
Dimensions & Packaging: Each poster application was designed in its unique form depending on the dimension. At the same time, all the poster designs work as a system.
Tags: Graphic Design, Illustration, Posters, Visual Communication
Production Technology: The posters were created and designed with Adobe Illustrator and Photoshop.
Design Challenge: Emotions can be abstract and also representational at the same time. The challenge of the project was how to visualize emotions in playful and contemporary design/illustration styles. The research on the connection between facial expressions and emotions was also a challenge but an interesting subject.
Research: The research of this project was based on information about the subject from the internet.
Inspiration: I was reading a few psychology books recently and a question came to my mind: What would emotions look like in the visual world? So I did the research and created the posters with graphics and illustrations in English and Chinese.
Project Duration: 2021 Los Angeles
Operation Flow: This series of posters were designed for both digital and print applications. The posters can be viewed on screens, prints and OOH, etc.
Image Credits: English font: Raoul Audouin & Velvetyne Type