Flora Animazzjoni Promozzjonali tal-Prodott by Nan Li and Hesu Dong

Flora Animazzjoni Promozzjonali tal-Prodott by Nan Li and Hesu Dong is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Ħadid in Disinn ta' Films, Vidjos u Animazzjoni Competition Category.

ĦadidFilm· 2022

Flora Animazzjoni Promozzjonali tal-Prodott

by Nan Li and Hesu Dong

Client: GOODO design

Premju A' Design Award tal-Ħadid Winner in Film Category

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Colors

The Design

About Flora Animazzjoni Promozzjonali tal-Prodott

Flora hija film ta' animazzjoni ġenerata bil-kompjuter maħluq biex jippreżenta sufan multifunzjonali inspirat minn fjuri jfaqqsu. Il-film juri l-elementi tad-disinn, il-karatteristiċi funzjonali, is-sengħa u l-materjali tas-sufan. Id-dekostruzzjoni artistika, il-kompożizzjoni tal-istampa, l-illuminazzjoni u d-disinn tat-tema jintużaw biex jippreżentaw il-prodott minn ħafna angoli u biex jikkomunikaw il-valur estetiku tiegħu. L-elementi kollha huma mmudellati fi tliet dimensjonijiet, animati f'Cinema 4D u rrenderjati bi Redshift, filwaqt li l-kompożizzjoni finali hija magħmula f'Adobe After Effects. Il-film huwa fformat f'Full HD b'25 frame fis-sekonda.

The Recognition

About the Premju A' Design Award tal-Ħadid

Flora Animazzjoni Promozzjonali tal-Prodott huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Flora Animazzjoni Promozzjonali tal-Prodott ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Flora Animazzjoni Promozzjonali tal-Prodott huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Flora sofa is inspired by blooming flowers. The cushions on the backrest and armrests can be adjusted to suit the height of each individual and makes the experience more comfortable and pleasant for the person sitting on the sofa. Flora adapts to diverse scenarios, making it ideal for urban apartments and small public spaces. The cover can be made of fabric, eco-friendly leather, or Italian cowhide. All these quality materials can be used for the best sofa experience.
Dimensions & Packaging: 1920 1080 Full HD. Frame Rate 25fps
Tags: Sofa, furniture, CGI, art, computer animation, design
Production Technology: CGI animation. All elements are modeled in 3D. Cinema 4D is used for animation, while Redshift is applied for rendering. The final composition is performed in Adobe After Effects.
Design Challenge: The images shown in the film must have a high degree of aesthetics, and the materials and texture must be pleasing to the eye and as real as possible so as to convince the audience. The transition between images needs to be natural and smooth in rhythm.
Research: This is a delegated project. COMO needs to produce a film that can reflect the brand style and demonstrate features and design aesthetics of the product. The film is expected to display the product characteristics three-dimensionally through emotional scheduling, artistic deconstruction, picture composition, materials, lighting, and theme design.
Inspiration: The film needs to convey the product's design elements, functional characteristics, craftsmanship, and the value of life aesthetics. Through the artistic interpretation of the design elements and the presentation of digital art, the function and aesthetics of the product are vividly reproduced. The film enables viewers to perceive the beauty of the product's design concept and material craftsmanship.
Project Duration: The project was launched on May 20, 2021, and the final version of this video was delivered on July 22, 2021.
Operation Flow: This is a CG animated video.
Patents: 版权属于 COMO， 2021
Team Members: Creative Director: Nan Li
Design Director: Hesu Dong
Image Credits: TECHNO WOOD (SHANGHAI) CO.,LTD.