Amaro Maħżen Tal-Istil Tal-Ħajja minn Leticia Nobell

Id-disinn Amaro Maħżen Tal-Istil Tal-Ħajja minn Leticia Nobell huwa rebbieħ stmat ħafna tal-prestiġjuż 2022 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn ta' Spazji Interjuri u Wirjiet.

FiddaInterjur· 2022

Amaro Maħżen Tal-Istil Tal-Ħajja

minn Leticia Nobell

Klijent: Amaro

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Interjur

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Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #131705

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Amaro Maħżen Tal-Istil Tal-Ħajja

Il-ħwienet fiżiċi l-ġodda ta’ Amaro jirriflettu marka ta’ stil ta’ ħajja ta’ destinazzjoni, li jgħaqqdu lin-nisa mal-moda, id-disinn, it-teknoloġija, is-sbuħija u l-benessri f’kategoriji differenti fi ħdan tqassim fluwidu. Il-kurvi u l-linji femminili ta 'mara, is-sempliċità fil-materja prima u l-integrazzjoni tan-natura ispiraw dan id-disinn, fejn il-klijent iħossu milqugħ u pjaċir fi spazju li huwa, fl-istess ħin, minimalista u għani, teknoloġiku u komdu, moderni u sħun, li jibdlu l-opposti f’kumplimenti.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Amaro Maħżen Tal-Istil Tal-Ħajja huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Amaro Maħżen Tal-Istil Tal-Ħajja ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Amaro Maħżen Tal-Istil Tal-Ħajja huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.
Dimensjonijiet u Ippakkjar: Total floor area is 1300 square meters
Tikketti: Retail, Mega Store, Fashion, Beauty, Design, Apparel, Home, Kids
Teknoloġija tal-Produzzjoni: The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.
Sfida tad-Disinn: The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.
Riċerka: We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.
Ispirazzjoni: Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
Tul tal-Proġett: The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.
Fluss tal-Operazzjoni: The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.
Membri tat-Tim: Creative Director / Designer: Leticia Nobell
Architects: Marcos Bertelli, Maria Fernanda Ornelas
Krediti tal-Immaġni: Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso