Sprezzatura Identità Korporattiva by Thanachit Chouriyagul

Sprezzatura Identità Korporattiva by Thanachit Chouriyagul is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Ħadid in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

ĦadidGrafika· 2022

Sprezzatura Identità Korporattiva

by Thanachit Chouriyagul

Client: Thanachit Chouriyagul

Premju A' Design Award tal-Ħadid Winner in Grafika Category

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Colors

The Design

About Sprezzatura Identità Korporattiva

Sprezzatura hija taħlita ta 'bejgħ bl-imnut, klabb soċjali, studio, bar, u aktar. Madankollu, sabiex twassal dan il-messaġġ lill-klijenti potenzjali tagħha, il-marka tagħha trid tevolvi u turi li fiha l-essenza, il-karattru u l-viżjoni vera tagħha. L-identità tal-logo kienet iddisinjata biex tirrappreżenta tassew il-marka ta 'Sprezzatura, toħroġ il-karattru lussu iżda ludiku tagħha, tħaddan il-karattru Taljan, u jkollha biżżejjed flessibilità biex tużaha fi proġetti oħra relatati jew materjali meħtieġa fil-futur.

The Recognition

About the Premju A' Design Award tal-Ħadid

Sprezzatura Identità Korporattiva huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Sprezzatura Identità Korporattiva ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Sprezzatura Identità Korporattiva huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sprezzatura is a combination of retail, a social club, a studio, a bar, and more. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision. The logo identity was designed to truly represent Sprezzatura's brand, bring out its luxury yet playful character, embracing Italian menswear, and have enough flexibility to utilize in other related projects or materials needed in the future.
Tags: branding, identity, graphic, brand identity, retail
Design Challenge: Sprezzatura knows that it's not just another retail, but it covers several aspects of men's lifestyle. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision.
Inspiration: Sprezzatura is a boutique curator of luxury menswear based in Bangkok. It offers a premium in-house bespoke tailoring service and carries multiple Italian luxury menswear brands. The inspiration is based on the founders' love for luxury Italian menswear, and how they infuse their personal style and creativity in their offerings make this brand unique and set it apart from the rest of the market.

Read the Press Release