Mao Xin Tea House Identità Viżwali by ChingYu Liu

Mao Xin Tea House Identità Viżwali by ChingYu Liu is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Ħadid in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

ĦadidGrafika· 2022

Mao Xin Tea House Identità Viżwali

by ChingYu Liu

Client: BlackLiuStudio

Premju A' Design Award tal-Ħadid Winner in Grafika Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mao Xin Tea House Identità Viżwali

Id-dar tat-te Mao Xin kienet maħsuba biex toħroġ is-sbuħija tat-tè orjentali u l-kultura tagħha. B'mod partikolari din l-ispeċjalità tat-tejiet li hija żewġ weraq għal kull għerq wieħed. Meta jgħaqqdu dan mal-kultura lokali tat-te huwa faċli ħafna li jgħaqqduha mal-kultura Zen peress li ħafna plots huma stabbiliti b'mod ċirkolari simili għal ġnien tal-blat Ġappuniż.

The Recognition

About the Premju A' Design Award tal-Ħadid

Mao Xin Tea House Identità Viżwali huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Mao Xin Tea House Identità Viżwali ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Mao Xin Tea House Identità Viżwali huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo design was meant to bring out the beauty of oriental tea and its culture. In particular this teas specialty which is two leaves to every one root. When you combine that with the local tea culture it is very easy to connect it with the zen culture as many of plots are set out in a circular manner similar to a Japanese rock garden.
Dimensions & Packaging: Sealing Sticker : Height10mm x Width145mm
Front sticker : Height75mm x Width175mm
Bottle : Width75mm x Depth 35mm x Height165 mm
Tags: Brand, logo design, Visual Communication Design, Tea culture, Tea brand, integration
Production Technology: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Visual Communication Design
Design Challenge: Finding the right design to attract the attention of a younger generation of new users.
Research: Mao Xin Tea House was first construction in 1928 during the Japanese colonial period. It is a place that is Japanese designed where people can drink tea, learn to roast tea leaves, admire the local tea fields, and learn about tea culture. Which is why i felt that using Japanese inspired designs would help bring out the natural beauty of the surrounding area and architecture.
Inspiration: The Mao Xin tea house has produced four generations of tea farmers here in Taiwan. The Tseng family have been growing tea all the way from the Japanese colonial era to this day. The entire family has a very deep emotional connection to the local culture especially that involving tea and its Zen. It is an aspiration for the entire family to be able to continue passing this on to future generations.
Project Duration: The project started in Mar 2018 in Taiwan and finished in Sep 2018 in Taiwan.
Operation Flow: The logo can be used on many different types of packaging also in many places around the interior or even exterior of the store. Places could include cups, business cards, the store sign, menus or a pop up event. This will help create brand recognition.
Team Members: ChingYu-Liu
Image Credits: ChingYu-Liu, 2021.