Memory of Jiangnan Poster by Yi Wu and Yanghua Yao

Memory of Jiangnan Poster by Yi Wu and Yanghua Yao is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Ħadid in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

ĦadidGrafika· 2022

Memory of Jiangnan Poster

by Yi Wu and Yanghua Yao

Client: Seoul National University of Fine Arts

Premju A' Design Award tal-Ħadid Winner in Grafika Category

10,850
Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Memory of Jiangnan Poster

Memory of Jiangnan hija poster ibbażata fuq poeżija Ċiniża tradizzjonali. Id-disinn jieħu spunt mill-karatteristiċi tal-inċiżjonijiet fuq għadam ta' orakli u l-iskrittura tas-siġilli, li huma simplifikati f'forom grafiċi ċari. L-elementi tradizzjonali huma trasformati grafikament, dekostruwiti u rikreati, b'esperimenti tridimensjonali applikati għall-forom tal-ittri. Il-poster huwa prodott permezz ta' stampar diġitali u għandu daqs ta' 70 bi 100 ċentimetru. L-għan huwa li tiġi ppreżentata l-fastidjożità tal-kultura ta' Jiangnan, il-karattri Ċiniżi u l-poeżija antika lil udjenza internazzjonali.

The Recognition

About the Premju A' Design Award tal-Ħadid

Memory of Jiangnan Poster huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Memory of Jiangnan Poster ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Memory of Jiangnan Poster huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Memory of Jiangnan is a traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script, and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
Dimensions & Packaging: 70*100cm
Tags: poster，Jiangnan cultural
Production Technology: Digital printing
Design Challenge: The decomposition and reconstruction of Jiangnan cultural elements
Research: "Everyone says Jiangnan is good."The memory of Jiangnan is traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
Inspiration: "Everyone says Jiangnan is good." Jiangnan is the most beautiful image under the pen of the poet and the nostalgia in the heart of the Chinese literati. And Jiangnan culture is the most humanistic charm and aesthetic spirit of Chinese culture is the most poetic, graceful chapter of the Chinese dream.
Project Duration: The project started in April 2021
Team Members: YI WU
YANGHUA YAO