Dona Vitamina Funzjoni Primarja: Identità tal-Marka minn Ruis Vargas

Id-disinn Dona Vitamina Funzjoni Primarja: Identità tal-Marka minn Ruis Vargas huwa rebbieħ stmat ħafna tal-prestiġjuż 2022 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali.

FiddaGrafika· 2022

Dona Vitamina Funzjoni Primarja: Identità tal-Marka

minn Ruis Vargas

Klijent: Laika

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Grafika

41,012

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #134862

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Dona Vitamina Funzjoni Primarja: Identità tal-Marka

Dona Vitamina huwa proġett ta' identità tal-marka maħluq għal marka ta' meraq eżistenti. Il-logotip juri mara Vittorjana bl-għajnejn imwaħħla tixrob meraq, immaġni umoristika ta' mara li tippossjedi lilha nnifisha. Biex din l-idea tiġi estiża, ġiet miżbugħa serje ta' illustrazzjonijiet ta' nisa ta' etniċitajiet differenti fi stil ta' stencil u mqabbla ma' frażijiet qosra u divertenti. L-illustrazzjonijiet jidhru fuq menus, ippakkjar, boroż, kartolini, stickers u ħajt kbir magħmul bl-idejn. Ħafna mill-oġġetti stampati ġew prodotti bl-istampar offset f'kuluri CMYK, u l-boroż saru bis-silkscreen.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Dona Vitamina Funzjoni Primarja: Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Dona Vitamina Funzjoni Primarja: Identità tal-Marka ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Dona Vitamina Funzjoni Primarja: Identità tal-Marka huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: The brand's language starts to have an expanded female representation and empathic with its public. Identity materials have a more intense and diverse graphic rhythm, an expanded color palette and occupaining of the environmental design. By giving more voice to female representations, the brand strengthens its original concept: a woman who owns herself. Text and graphic representation quickly talk to the public, who shares them on social media and engages with the brand's culture.
Dimensjonijiet u Ippakkjar: Wall, format 3.000 x 1.300 mm. Menu, sheet format 210 x 297 mm, printed on offset paper 300 g/m2., 4X4 colors (CMYK). Postals, sheet format 100 x 150 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). Bags, format 300 x 400 x 150 mm printed on silkscreen process. Packages, format 210 x 150 X 100 mm, format 150 x 150 X120 mm. Stickers, format 90 x 90 mm, format 30 x 90 mm.
Tikketti: Branding, Logotype, Package, label, illustration
Teknoloġija tal-Produzzjoni: Most of the graphic materials were produced in offset in CMYK-scale colors. Offset packaging is suitable for delivery. The wall was handmade by Marcelo Ruis Vargas Martinelli.
Sfida tad-Disinn: The challenge was to reinvigorate the language of the Dona Vitamina brand. The brand is a timeless woman and master of her own will. Allowing the brand's voice to propagate itself in other female representations was the path for the brand to become polyphonic and collective. A series of illustrations of women interacting with elements of everyday life and nature were created, in a stencil style, to represent female polyphony. The voices are with fun phrases, translating the brand's spirit.
Riċerka: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dona Vitamina brand.
Ispirazzjoni: Dona Vitamina was need to change its branding language while preserving its original essence of humor (the logotype is a cross-eyed Victorian lady sipping a juice) and the genesis of female empowerment present since the begin. A series of narratives with women was created, building other Donas Vitaminas, which contemplate different ethnicities and feminine manners. Scattered across surface design, packaging, menus and more, these women are the epitome of the brand's fun and timeless spirit.
Tul tal-Proġett: The project started in January 2020 and finished in September 2020 in Sao Paulo, Brazil.
Fluss tal-Operazzjoni: The visual identity project contributes to empowerment the feminine nature of the Dona Vitamina brand, the owner and the majority of the staff are woman. In addition, it allows the client to feel welcomed by the casualness and informality of the brand visual language and its authentic narratives.
Privattivi: Laika
Membri tat-Tim: Ruis Vargas, creative director and illustrator; Lorenzo Morelatto, graphic designer.
Krediti tal-Immaġni: Photo by: Madelaine Seagram and Laika