Crcrta Identità Korporattiva by Zilong Chen and Chao Yang

Crcrta Identità Korporattiva by Zilong Chen and Chao Yang is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Bronż in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

BronżGrafika· 2022

Crcrta Identità Korporattiva

by Zilong Chen and Chao Yang

Client: Communication University of Zhejiang

Premju A' Design Award tal-Bronż Winner in Grafika Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Crcrta Identità Korporattiva

Test tal-Ktieb: Crcrta hija identità korporattiva ddisinjata għaċ-Ċentru Ċiniż tar-Riċerka għall-Arti tar-Radju u t-Televiżjoni, dipartiment governattiv. Il-logo jgħaqqad il-grafika mat-test. L-iskema tal-kuluri tuża t-tliet kuluri primarji tat-televiżjoni, l-aħmar, l-aħdar u l-blu. Simbolu ta' kamera huwa ffurmat minn tliet forom ġeometriċi. Żewġ rettangoli jirreferu għall-filtri u l-karta użati fl-industrija tar-radju u t-televiżjoni. It-trijangolu jirreferi għal lenti jew kelliem. L-ittri CRCRTA jgħaddu mill-grafika minn ix-xellug għal-lemin biex jesprimu l-idea tal-komunikazzjoni. L-identità m'għandhiex daqs fiss u tista' tiġi skalata biex taqbel ma' midja differenti.

The Recognition

About the Premju A' Design Award tal-Bronż

Crcrta Identità Korporattiva huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Crcrta Identità Korporattiva ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Crcrta Identità Korporattiva jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
Dimensions & Packaging: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Tags: Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
Production Technology: The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
Design Challenge: The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
Research: The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
Inspiration: The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
Project Duration: The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
Operation Flow: The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
Team Members: Designer:Chen Zilong and Creative Director:Yang Chao