Qyf Funzjoni Primarja: Disinn ta' Interjuri ta' Boutique by Sun Concepts Office

Qyf Funzjoni Primarja: Disinn ta' Interjuri ta' Boutique by Sun Concepts Office is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Fidda in Disinn ta' Spazji Interjuri u Wirjiet Competition Category.

FiddaInterjur· 2022

Qyf Funzjoni Primarja: Disinn ta' Interjuri ta' Boutique

by Sun Concepts Office

Client: Sun Concepts

Premju A' Design Award tal-Fidda Winner in Interjur Category

13,315

Verified Award Winner

Verify Award Status for #136205

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Qyf Funzjoni Primarja: Disinn ta' Interjuri ta' Boutique

Qyf huwa d-disinn tal-interjur ta' boutique b'diversi ditti f'Wuhan, iċ-Ċina, b'erja mibnija totali ta' 270 metru kwadru. Il-ħanut joffri firxa wiesgħa ta' prodotti, għalhekk il-wiri huwa bbażat fuq uċuħ kbar minflok ħafna xkafef. Din is-soluzzjoni sempliċi żżomm l-ispazju komplut. Il-mirja jirriflettu l-interjur u jagħmlu l-ispazju jidher aktar fond. Il-metall, il-ġebel u l-ħġieġ jiffurmaw forom ġeometriċi sempliċi. Uċuħ kbar tal-ħġieġ ibiddlu l-ħanut f'wirja għall-persuni li jgħaddu bil-mixi. Rotta ċirkolari tiggwida lill-viżitaturi biswit kull oġġett fuq wiri.

The Recognition

About the Premju A' Design Award tal-Fidda

Qyf Funzjoni Primarja: Disinn ta' Interjuri ta' Boutique huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Qyf Funzjoni Primarja: Disinn ta' Interjuri ta' Boutique ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Qyf Funzjoni Primarja: Disinn ta' Interjuri ta' Boutique huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wide range of products in the store requires diverse display designs. The design team works out a simple display solution by leveraging the massive planes. By giving up on various shelves, the solution protects the integrity of the space. The reflective mirrors work to stretch the depth of the space in the visual sense.

The design team believes that brand update echoes the new age today because it means the exploration for breakthroughs and possibilities in every sense.
Dimensions & Packaging: Gross built area: 270 sqm;
Project type: Boutique
Tags: Multi-brand boutique, Modernist aesthetics, Metal, Stone, Glass, Geometry, Circular moving line, Sun Concepts Office
Production Technology: By making ingenious use of geometry and colors, the hard metal, stone and glass materials convey the key information that this store collects female brands, and reflects the brand tone that advocates independence and freedom of modern women.
Design Challenge: QYF is one of the landmark boutiques in Wuhan. The design team focuses on handling the relationship between the space and the regions.

The original architectural structure hurts the integrity of the solution. It is a key task to turn the structures harmonious in the space. The harmony between structure columns and storage shelves makes the space pleasant to the eyes.
Research: The designer team removed the original facade, kept the main body of the building, and created a strong visual impact with simple geometrical structures by making intensive use of metal, stone and glass materials.
Inspiration: As cities continue to evolve and renew day after day, the urban space needs to meet the expectations of consumers and provide satisfaction after consumption.
The design team did image design for QYF, a multi-brand boutique with a 20-year history. The store brings about new consumption patterns and lifestyle trends for local consumers. With the modernist aesthetics as the standard design approach, the design team turned the boutique into a high-end brand.
Project Duration: Started in: 10th April, 2021;
Completed in: October 2021;
Location: Tianyuan Street, Wuhan, China
Operation Flow: Located at the juncture of streets, QYF enjoys large visitor volumes. Massive glass materials turn the store into a large showcase, attracting the attention of pedestrians, which is the goal of the design team.

The circular moving line in the store allows the visitors to appreciate every delicate item in the store.

With modernist aesthetic approach, this project injects new energy into the brand. The moving lines and functions, all designed based on the site conditions, meet the business logic.
Team Members: Liu Zheng
Image Credits: Liu Zheng and Wang Minjie