Stories of Communication Disinn tal-Identità tal-Marka by Mengyi Xie

Stories of Communication Disinn tal-Identità tal-Marka by Mengyi Xie is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Bronż in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

BronżGrafika· 2022

Stories of Communication Disinn tal-Identità tal-Marka

by Mengyi Xie

Client: School of Communication, East China Normal University

Premju A' Design Award tal-Bronż Winner in Grafika Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Stories of Communication Disinn tal-Identità tal-Marka

Stories of Communication huwa disinn ta' identità viżiva maħluq għall-ħmistax-il anniversarju ta' skola universitarja tal-komunikazzjoni. Il-logo ewwieni huwa grafika ġeometrika bbażata fuq in-numru 15. Mil-logo ewwieni, ġiet żviluppata familja ta' 100 sub-logo. Kull sub-logo tippreżenta storja, invenzjoni jew inizjattiva waħda mill-istorja tal-komunikazzjoni, minn ħbula bin-nodi użati fi żmien preistoriku sal-ewwel gazzetta u l-world wide web. Imqiegħda f'ordni kronoloġika, is-sub-logos huma applikati fuq posters, stediniet, fuljetti, wirjiet fil-post u souvenirs.

The Recognition

About the Premju A' Design Award tal-Bronż

Stories of Communication Disinn tal-Identità tal-Marka huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Stories of Communication Disinn tal-Identità tal-Marka ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Stories of Communication Disinn tal-Identità tal-Marka jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Dimensions & Packaging: There were all kinds of size for the physical application products in this project.
Tags: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Production Technology: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Design Challenge: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Research: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Inspiration: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Project Duration: The project was in Shanghai.
Operation Flow: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Team Members: Mengyi Xie