Can You See the Music Identità Dinamika by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Fidda in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

FiddaGrafika· 2022

Can You See the Music Identità Dinamika

by Brand Bar Communications

Client: Franz Liszt Chamber Orchestra

Premju A' Design Award tal-Fidda Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #137173

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Colors

The Design

About Can You See the Music Identità Dinamika

Ix-xogħol maħluq għal Franz Liszt Chamber Orchestra huwa identità tad-ditta dinamika mmexxija mill-mużika li għandha l-għan li terġa’ tqajjem id-dehra viżwali tal-orkestra. Il-ħallieqa tagħha ivvintaw lingwaġġ mużikali alternattiv, li bih kwalunkwe melodija tista 'tiġi viżwalizzata fi ħdan is-sett ta' linji gwida definiti. L-identità tippermetti li kull membru tal-orkestra jibni l-logo personalizzat tiegħu, relatat mal-biċċa favorita tiegħu tar-repertorju. Barra minn hekk, minħabba applikazzjoni tad-disinn tal-logo żviluppata apposta, anke l-udjenza tista’ ssir parti attiva mill-proċess tat-tiġdid tal-identità.

The Recognition

About the Premju A' Design Award tal-Fidda

Can You See the Music Identità Dinamika huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Can You See the Music Identità Dinamika ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Can You See the Music Identità Dinamika huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
Tags: music-driven, dynamic, flexible, identity
Production Technology: The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
Inspiration: The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
Project Duration: The new identity was published in February, in Hungary.
Team Members: Creators:

Name: László Herbszt

Title: Art Director

Name: Attila Simon

Title: Creative Director

Name: Gyula Halász

Title: co-creative director

Name: Dániel Zelenák

Title: Music Consultant

Name: Bianka Földi

Title: Senior Designer

Name: Boglárka Izsáki

Title: Project Manager

Name: Kata Fodor

Title: Project Manager

Name: Péter Fülöp

Title: Lead Developer - Datalytix Solutions