Figura Ibbrandjar, Diżinn tal-Ippakkjar by Anja Zambelli Colak

Figura Ibbrandjar, Diżinn tal-Ippakkjar by Anja Zambelli Colak is a highly esteemed winner of the very prestigious 2022 Premju A' Design Award tal-Ħadid in Disinn tal-Grafika, Illustrazzjoni u Komunikazzjoni Viżwali Competition Category.

ĦadidGrafika· 2022

Figura Ibbrandjar, Diżinn tal-Ippakkjar

by Anja Zambelli Colak

Client: Zambelli Brand Design

Premju A' Design Award tal-Ħadid Winner in Grafika Category

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Colors

The Design

About Figura Ibbrandjar, Diżinn tal-Ippakkjar

Figura huwa diżinn ta' ibbrandjar u ppakkjar għal firxa ta' delikatessi Mediterranji, inklużi kejkijiet tat-tin, ċikkulati u żjut taż-żebbuġa. L-identità hija mibnija madwar ikona ta' tina stilizzata bħala bużżieqa tal-ajru, referenza għall-ivvjaġġar u għall-għeruq Mediterranji tal-fundatur tal-marka. Toni tad-deheb, vjola u aħdar jirrappreżentaw l-ingredjenti ewlenin. Mudelli ta' weraq tat-tin, mewġ u qxur tal-ħut ifakkru fil-Mediterran. It-tikketti u l-ippakkjar tal-karta huma stampati bil-kuluri Pantone fuq karta Fedrigoni, b'foil tad-deheb miżjud. Id-diżinn jintroduċi l-prodotti fis-suq Ażjatiku.

The Recognition

About the Premju A' Design Award tal-Ħadid

Figura Ibbrandjar, Diżinn tal-Ippakkjar huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Figura Ibbrandjar, Diżinn tal-Ippakkjar ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Figura Ibbrandjar, Diżinn tal-Ippakkjar huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
Dimensions & Packaging: Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm
Tags: branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
Production Technology: High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
Design Challenge: The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
Research: After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
Inspiration: Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
Project Duration: The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
Operation Flow: Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
Team Members: Anja Zambelli Colak